MONTREAL and TALLINN, Estonia, September 8 /PRNewswire/ --

- Category World Record Breaker for Dynamic Bit Rate Adaptation and 
Fastest Deployment

Vantrix, the leading vendor of mobile media infrastructure, stirred the
market with the deployment of its cutting-edge Mobile TV and Video solution
at EMT Estonia. EMT, the leading operator in Estonia and part of TeliaSonera
group, newly launched its Mobile TV service with the Beijing 2008 Summer
Olympics coverage.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080908/NYM017LOGO )

The engagement from purchase to deployment, including testing and
commercial launch, took less than 6 weeks, a world record in the category.

"Initially we selected Vantrix for their advanced product feature set and
platform capabilities that positioned them far above other players in terms
of advanced core technology," said Valdo Kalm, CEO of EMT. "We were then
impressed by the level of maturity of the platform and how quickly we were
able to launch our Mobile TV service in time for the Olympics."

This Mobile TV service is powered by Vantrix Media Broadcaster, a
carrier-grade media optimization, filtering, streaming and delivery solution.
To expand its premium Value Added Video Services, EMT chose to invest in a
next generation solution capable of complete and fully flexible media
ingestion for their end customers utilizing technology such as Dynamic Bit
Rate Adaptation (DBRA). DBRA is the ability to adapt the content feed (live
TV and video files) to changing network conditions, thereby providing an
optimal user experience for the subscriber in real time. In this environment,
each consumer receives a customized stream based on their device capabilities
and network traffic.

"We are delighted to help EMT reach an ambitious target in time to pair
these two momentous occasions, the launch of Mobile TV and the Olympics,"
said Allan Benchetrit, President & CEO of Vantrix. "We are proud to be a
contributor to EMT's success."

Vantrix Media Broadcaster facilitates EMT's expansion into converged
services and provides support for premium applications including live TV and
video on demand. Vantrix provides innovative solutions for mobile content
adaptation and optimization to bolster the effects of faster networks,
evolving mobile browsers, and better device performance to deliver a
first-class user experience, the ultimate driver of mobile Web adoption.

ABOUT VANTRIX

Vantrix makes video work. Our focus is to deliver the best customer
experience on a mobile phone. Vantrix overcomes the technology hurdles of
providing video on demand, live TV, video alerts, user-generated content,
video share, and any other type of multimedia in mobile and other digital
platforms. And we do it in a way that helps our customers choose and
implement the right business model for their multimedia services.

Leading companies like Orange, T-Mobile and The Weather Channel already
trust Vantrix to satisfy their mobile media needs. You shouldn't have to
worry about which mobile phones your customers have, and you shouldn't have
to compromise on how you deliver video and other media to them. Whether it's
premium-based or ad-supported services, push or pull, we put video to work
for you. This is our promise and our commitment. Vantrix is headquartered in
Montreal with offices in London and Dubai.

To learn more about Vantrix visit www.vantrix.com.

ABOUT EMT

EMT together with Elion and MicroLink belong to Estonian Telecom, the
leading telecommunications and IT enterprise group in Estonia. EMT is the
leader in the Estonian mobile communication sector with the best coverage,
acknowledged product development and customer service. The major shareholder
of Estonian Telecom with 60,12 percent stake is TeliaSonera, the leading
telecommunications company in the mobile and landline networks of Nordic and
Baltic countries.

For further information:

    Amanda Frank                      Kristin Conforti
    Senior Marketing Manager,         Vantrix vantrix@pancomm.com
    amanda.frank@vantrix.com          T: +1-978-474-1900
    T: +1-514-866-1717 ext. 239

    Available Topic Expert(s): For information on the listed expert(s), click
    appropriate link.
    Allan Benchetrit
    https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81127



Web site: http://www.vantrix.com