'VoIP to Go' - Yo! Sushi Adopts IP Telephony to Keep its Restaurant Expansion Plans 'On Track'


LONDON, September 10 /PRNewswire/ --

- Innovative Restaurateur Selects Swyx Technology to Reduce its
Operational Costs, Converge its Voice and Data Services and Establish an
In-House Contact Centre for its Home Delivery Service.

Swyx ( http://www.swyx.com ) a market-leading vendor of
Unified Communications for SMEs has been selected by Yo! Sushi (
http://www.yosushi.com ) one of the world's fastest growing restaurant chains
to supply an IP telephony solution to replace its aging circuit switched
incumbent. The company will upgrade its existing 35 restaurants with the new
technology and has aggressive plans to roll-out a further 15 outlets within
the next 12 months. The solution will be supplied and implemented by Swyx
partner, GP Network Solutions ( http://www.gpnetworksolutions.co.uk ) Yo! 
Sushi specialise in delivering high quality, Japanese style 'Sushi' food to 
its customers via its now famous conveyor belt system.

IT Manager at Yo! Sushi, Billy Walters explains the selection
decision, "The on-going costs of the line rental and telephony maintenance
were becoming a significant overhead to the business and as we had plans to
double the number of outlets within two years this was an appropriate time
review our overall telecommunications strategy. There are a number of
excellent IP based products on the market, however what we liked about the
Swyx solution was that it is based on software licenses rather than hardware,
therefore in an expanding operation such as ours rolling out new users would
be very straightforward and could be handled centrally without third-party
support. Furthermore, it was very easy to use, and other options such
teleconferencing, auto attendant, and its script editing features were
included within the basic price making it not only a compelling technical
proposition, but also very good value for money."

The Swyx solution also provided Yo! Sushi with the opportunity
to bring their home delivery service, which was previously outsourced to a
third-party, back in house. According to Waters the flexibility of the system
allowed Yo! Sushi to integrate their inbound calls with their customer
database and maps package, routing the calls using a non-geographical number
to their call centre based in London. This reduced the costs of outsourcing
and provided a better service to customers as the agents are all Yo! Sushi
employees and therefore have an excellent understanding of the menu.

The key benefits the Swyx system has delivered:

    - Significantly reduced the overall telecommunications costs as
      the company no longer need to pay for multiple line rental and all the
      calls between head office and the restaurants are now free.
    - Improved the accessibility of staff as they have access to the
      corporate PBX system regardless of their location
    - Negated the need to outsource its 'take-away' business by
      implementing its own call centre, thus saving money and improving its
      customer relations.
    - Significantly reduced the monthly maintenance charges as all
      moves and changes can be carried out remotely from head office
    - The conferencing facility has allowed regional managers to hold
      'virtual meetings' with restaurant managers without the need to travel or
      subscribe to a third party service.
    - During busy periods the voicemail facility has allowed restaurant
      managers to manage their calls and prioritise their workload
    - Allowed the company to plan its roll-out of new restaurants ahead
      of time, allocating numbers and resources, without relying on third-party
      telecommunications carriers.



Waters concludes, "We expect the system to pay for itself within two
years, furthermore we believe that we have only scratched the surface on what
we think the telephony system can do for us in the future. For example, we
are looking are investing how we can implement SwyxMobile which allows Swyx's
softphone capability on mobiles devices including Blackberries to reduce our
mobile costs and improve the availability of our staff."

For more information visit - http://www.swyx.com.

Editor's Notes:

About Yo! Sushi

Established 10 years ago by entrepreneur Simon Woodroffe, YO! Sushi owns
and operates a chain of Japanese-style conveyor-belt sushi bars in high
streets and concessions across the UK. The restaurants offer a mix of
traditional Japanese and Western recipes in a high-tech and theatrical
setting. Customers choose colour-coded dishes from a conveyor belt and order
their drinks using airline-style call buttons. High profile concessions
include Harvey Nichols, Selfridges, Harrods, Fenwick, Network Rail and BAA.
The group is expanding internationally through franchising.

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based
unified communication solutions that continually push the boundaries whilst
maintaining its core belief that technology must always deliver tangible
business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually
delight its customers and business partners by providing the best possible
products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has
offices across Europe. Today the company is recognised as the market leader
for unified communication in Europe and has enabled thousands of businesses
to take advantage of the benefits of unified communication and associated
applications.

An easy-to-install, easy-to-maintain software-based system,
SwyxWare is The Communication Engine designed to drive a company forward.
Based around familiar Microsoft(R) Windows(R) applications, the Swyx solution
is designed to integrate perfectly with existing business software, including
all financial and business process management tools. It offers all the
agility of a business-class communication solution with the flexibility to
match - and to grow with a company's specific needs. Powerful business
communication, that is simple, quick and easy to set up and manage, giving
businesses full control, and making them more responsive to the needs of its
customers, wherever they are.

Press Contact: Jane Moores / Sally Minchin, TTA Communications Ltd,
Tel: +44(0)845-658-0120, Fax: +44(0)845-658-0122, email: jmoores@ttauk.com

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.