ST. PETERSBURG, Florida and PRAGUE, Czech Republic, September 10 /PRNewswire/ --

- Strong Combination of Visionary Team and Innovative Technology to
Mobilize Businesses

This week, UNITY Mobile, a unified mobile services and infrastructure
provider, announced US$10 million in funding from parent company U-Turn Media
Group. With this A-Round funding, the company is focused on rapidly expanding
its technologies and services to enable publishers, brands and advertisers to
quickly and easily create new mobile services or simply extend existing Web
investments and operations to the mobile channel.

"We have a great team and share the vision of removing the barriers
publishers experience in accessing and succeeding in mobile. To realize this,
we have built highly scalable and sustainable solutions packaged as an
easy-to-use service that seamlessly marry web and mobile operations," said
Daniel West, CEO of UNITY Mobile. "Our products and services are already
being used by customers in North America, Europe and the Middle East. We see
UNITY Mobile as an essential resource for media companies, consumer brands
and services, and information providers to facilitate their mobile operations
across the mobile Internet, mobile Applications, SMS Campaign Management and
Mobile Advertising so that they are directly managing and monetizing their
subscriber base."

"Similar to how major players in the Web ecosystem made computing,
information management, and access to the world's information easy, UNITY
Mobile is revolutionizing the way that businesses connect to mobile," Peter
Gerwe, member of U-Turn Media Group's Board of Directors. "This team brings
deep strategic and operating experience, a perfect fit as UNITY continues to
innovate and expand."

Comprising a team of mobile and Internet media, advertising and
technology veterans, U-Turn executives are leveraging their international
experience and expanding their business model. Committed to supporting this
growth with a solid management team, UNITY Mobile has appointed the following
executives in the past year: Daniel West, CEO; Roy Joseph, President; Dan
Klaeren as COO; and Petr Cimprich as Technical Director.

-- Daniel West, CEO - Experienced in wireless, advertising, brand
marketing and media markets, Daniel has founded two companies in the digital
media and advertising industries. He also held executive positions at
Nellymoser and ITEC Entertainment, where he headed the launch of The ITEC
Network, a pioneer mobile broadcast network acquired by Canadian media
company Torstar. Daniel also held management positions at Ernest and Julio
Gallo Winery and Barclays Bank PLC.

-- Roy Joseph, President - A sales and business leader of more than 20
years, Roy has a proven track record of building successful direct and
indirect sales channels and teams across the US, Europe and the Far East for
companies including Novell, Voxware, Inc., and Quarterdeck. Prior to joining
U-Turn, Roy co-founded Nellymoser, a US-based Mobile Media Services company.
He also successfully launched Firefox in Europe which was subsequently
acquired by FTP Software.

-- Dan Klaeren, COO - Dan brings more than 17 years of operating
experience and joins the company from PricewaterhouseCoopers, where he was
the Global Application Development Manager for the Ethics and Compliance
Office. He has also held key roles at Prudential, AT&T, Boeing and Charles
Schwab.

-- Petr Cimprich, Technical Director - Petr has more than 11 years of IT
industry experience specializing in Web and Web Services, XML and Mobiles.
Before joining U-Turn Media Group, he co-founded and overall 7 years acted as
COO, development lead and analyst of Ginger Alliance, a Czech based software
company. Prior to Ginger Alliance Petr was in Hieronymus, being involved in
localization of software with companies like IBM, Microsoft or Novell. He
holds a PhD from Charles University in Prague in Physics.

Founded in 2001, parent company U-Turn Media Group is comprised of more
than 80 employees, with headquarters in Prague and offices in the United
States and the United Kingdom. For more information about the company, visit
www.unitymobile.com.

UNITY Mobile

Mobility is the Future of the Internet - and UNITY is the foundation for
Mobility.

UNITY is a unified mobile services and infrastructure provider that
enables organizations to easily leverage Internet operations directly in the
mobile channel. UNITY's innovative technologies and high-performance ad
network allow publishers, brands and advertisers to rapidly build on core
digital media investments and processes and seamlessly access new mobile
audiences.

UNITY Mobile is part of U-Turn Media Group, which is comprised of more
than 80 employees with headquarters in Prague and offices in the United
States, Europe and the Middle East.

Contact
    Amber Henrie
    Fusion Public Relations
    +1-212-651-4228
    Amber.Henrie@FusionPR.com



Web site: http://www.unitymobile.com