Novarra Extends Partnership With Yahoo! for Mobile Web Transformation


CHICAGO, September 11 /PRNewswire/ --

Novarra, the Internet Mobility(TM) company, today announced an extension
to their partnership with Yahoo! to provide its Vision(TM) web solution for
Yahoo! oneSearch. Novarra serves millions of transformed pages every day,
enabling access to the best of PC Internet content on mobile. As part of the
agreement, the companies deployed Novarra's Vision v7.3 platform that
includes customized mobile content handling capabilities.

When consumers click on a Web link from Yahoo!'s oneSearch results,
Novarra's Vision platform transforms the PC content for a fast and optimal
mobile experience. Complex Web sites around the globe are automatically
optimized for thousands of unique mobile devices.

"Yahoo! is committed to providing the best user experience to consumers
on their mobile phones," said Steve Boom, senior vice president, Connected
Life, Yahoo! "Partnering with Novarra provides us with an effective Web
transformation solution to render Web content for mobile handsets."

"We're pleased that Yahoo! chose Novarra to adapt content with speed and
simplicity, which is critical for effective presentation," said Bruce
Simpson, chief operating officer for Novarra. "All our customers have
experienced consumer satisfaction and steady growth, enabling operators and
Internet brands to generate significant revenues."

About Novarra:

Novarra, the Internet Mobility company, provides high performance mobile
web platforms for operators and content providers to create new
internet-based services and revenue streams. Novarra developed the first
server-client architecture for web content transformation and network
optimization designed for mass-market, high volume mobile consumer
deployments. Novarra's open, standards-based platforms deliver a high quality
mobile user experience for services like full rich web, search, premium
portals, personalization, video and advertising as well as support for mobile
sites. Global, commercial deployments over 5 years on both 2.5G and 3G
networks have proven consumer satisfaction, uptake and increased data
services revenues.

Novarra, Internet Mobility and Vision are trademarks of Novarra, Inc.

Yahoo! and Yahoo! oneSearch are trademarks and/or registered trademarks
of Yahoo! Inc.

For more information:
    
    Europe:
    Annie Woodhead / Alexis Dalrymple
    Hotwire PR
    annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
    +44-(0)-207-608-4664 / +44-(0)-207-608-4685

    North America:
    Amy Krigman
    Topaz Partners
    Novarra@topazpartners.com
    +1-781-404-2437



Web site: http://www.novarra.com

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.