AMSTERDAM, Netherlands, September 12 /PRNewswire/ --

- Demonstrations Illustrate Advanced Functionality Beyond Mobile TV and 
Highlight the Immersive, Personalized Nature of Interactive Mobile Broadcast 
Services -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator
of advanced wireless technologies and data solutions, today announced its
live, over-the-air demonstrations of the MediaFLO(TM) interactive broadcast
mobile TV platform at IBC 2008 (Mobile Zone, Hall 12, Stand 269), which will
feature audio, video and data applications delivered over both UHF and L-Band
frequencies. The Company will showcase a variety of value-added mobile
broadcast services, including new proof-of-concept interactivity applications
that illustrate the ability to deliver immersive and personalized content
over the MediaFLO platform. The demonstrations will be shown on commercial
and pre-commercial mobile handsets, as well several new concept devices
including a MediaFLO-enabled Wi-Fi accessory for smartphones, USB and
mini-USB MediaFLO accessories for PCs and laptops, and a MediaFLO in-vehicle
system.

The applications highlight numerous ways in which mobile users can
closely engage with live programming and even interact with other viewers.
Features of the MediaFLO applications include:

-- Real-time user presence, referrals & chat - viewers can see when their
       friends are watching MediaFLO, invite them to watch programs and chat
       with them
    -- Program ratings - users can rate programs and view a live compilation
       of other viewers' ratings in real time
    -- Jukebox-style voting systems - users can vote on their favorite music
       videos and view live updates of vote tallies
    -- Program reminders - viewers can set reminders to watch specific
       programs on their mobile devices
    -- Links to social networking sites - viewers can update the status on
       their online profiles to let friends know when they are watching
       MediaFLO



"User engagement is a vital part of the MediaFLO experience," said
Neville Meijers, senior vice president and general manager of Qualcomm
MediaFLO Technologies. "Interactivity capitalizes on the inherent
capabilities of mobile devices and allows consumers to become active
participants in creating their own viewing experience. Applications that
drive user involvement help operators create customer loyalty and provide
greater revenue opportunities through mobile advertising, commerce and SMS
traffic. As the mobile broadcast market continues to grow, MediaFLO is well
positioned to meet the demand for new devices and applications through our
enabling mobile broadcast technology."

MediaFLO is a mobile broadcast platform for the delivery of high-quality
entertainment and information, including streaming video and audio,
Clipcasting(TM) media, IP datacasting and interactive services. FLO(TM) is an
open, globally recognized air interface technology standardized by the
Telecommunications Industry Association (TIA) and recommended by ITU-R for
the broadcasting of multimedia and data applications. Invented for mobility,
MediaFLO is designed to increase capacity and coverage, as well as reduce
costs for multimedia content delivery to mobile devices. More information
about MediaFLO is available at http://www.mediaflo.com.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a
2008 FORTUNE 500 company. For more information, please visit
http://www.qualcomm.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting,
FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other
trademarks are the property of their respective owners.

Qualcomm Contacts:
    Mona Klausing, Qualcomm MediaFLO Technologies
    Phone: +1-858-651-4268
    Email: mediaflo_pr@qualcomm.com

    Suzi Whyte, Qualcomm Europe
    Phone: +44-20-8237-7158
    Email: swhyte@qualcomm.com

    John Gilbert, Investor Relations
    Phone: +1-858-658-4813
    Email: ir@qualcomm.com


    Web site: http://www.qualcomm.com
              http://www.mediaflo.com