SoftAtHome Strengthens its Solution with Bluestreak Technology to Provide Further Innovation in the Digital Home


PARIS and MONTREAL, September 12 /PRNewswire/ --

- OEM Agreement Integrates Bluestreak's MachBlue into SoftAtHome
Operating Platform Delivering Exceptional Interactive Applications to
Consumers

SoftAtHome announced today that it has licensed Bluestreak Technology's
MachBlue(TM) platform. MachBlue runs Flash(R)-formatted files with a series
of custom ActionScript functions on iTV, set-top boxes (STBs), Web tablets
and mobile devices. The licensing agreement will see Bluestreak's
MachBlue(TM) platform integrated into SoftAtHome's Operating Platform.

Service providers and developers will benefit from using Adobe(R)
Flash(R) authoring tools combined with the MachBlue Studio and SoftAtHome
Operating Platform to create vibrant user experience on TV. The SoftAtHome
Operating Platform is available on different home devices including STBs and
Home Gateways (HGWs). Application developers can seamlessly create Flash(R)
applications for TV that combine services provided by the STB as well as by
the HGW.

SoftAtHome Operating Platform provides all the features and APIs
necessary to create applications for the digital home. MachBlue TV is a
complete software platform for cable, satellite, and IPTV digital STBs. The
combined solution lets operators and developers create dazzling UIs and
sophisticated applications such as EPG, VOD, DVR, games and enhancedTV.

In addition to JavaScript, third-party developers can now use the
Bluestreak ActionScript extensions to assemble the different building-blocks
provided by SoftAtHome Operating Platform such as voice, video, connectivity,
home networking, network access, security, quality of services and
management. They can develop full blown carrier-grade applications for
content sharing, communication, entertainment or home automation with an
intuitive and fast interface. The API exposed to developers can be accessed
through the standard development environment and developers can leverage
their experience in Web application development to create the next generation
of applications for TV.

SoftAtHome's CEO, François Josserand, says: "We have been tremendously
impressed by MachBlue's technical performance in terms of memory usage,
processor speed, and flexibility of implementation. Integrating Bluestreak's
platform into our own platform makes it a unique solution to develop the next
generation of applications for the digital home."

The combined solution will enable consumers to experience the full power
of the Digital Home - enabling them to harness the technology. In the past,
you were limited to watching or recording movies on your TV, but with the
advent of the Digital Home now you can also share pictures of your summer
vacation with family in another part of the world while talking them through
it, all this through your TV. The Digital Home is becoming more sophisticated
allowing you to navigate through recommended programs on TV based on your
personal profile, managing your home settings or accessing content from your
favorite web sites - all through the ease of use of the TV.

"We are pleased to integrate our MachBlue platform into
SoftAtHome solutions to help operators and consumers facing the challenge
brought by the Digital Home but also to enter the next-generation TV era,"
says Paul Forostowsky, Bluestreak's CEO.

For a demonstration of the product or to find out more about Bluestreak
Technology's MachBlue product, visit stand IP354 in the IPTV Zone at IBC 2008
(September 12-16, 2008).

About SoftAtHome

SoftAtHome is a software company created by Orange, Thomson and Sagem
Communications to deliver total convergence through an operating platform for
the home digital environment. It fosters a new ecosystem made up of service
providers, 3rd party application developers, integrators and hardware vendors
to accelerate the advent of the Digital Home. The company is headquartered in
France with development and sales teams in France and Belgium. For more
information, visit us at http://www.softathome.com

About Bluestreak Technology, Inc.

Bluestreak Technology (Montreal, Paris, Seoul) is the creator
of the MachBlue Player. The Flash-based engine runs Rich Media applications,
such as Mobile TV, and Man-Machine Interfaces (MMI), such as Homescreens. The
MachBlue Player is available for multiple embedded devices, over 75 set-top
boxes and over 220 mobile handsets to date, using multiple platforms
including Windows Mobile, Symbian, Linux, Java, as well as many proprietary
operating systems. Many digital television and wireless network operators
power their services with MachBlue, which is used daily by millions of
subscribers worldwide including Orange Group, Time Warner Cable, Videotron,
Telecom Italia France (Alice) and Zon Multimedia (TV Cabo).
http://www.bluestreaktech.com

Flash(R) is a registered trademark of Adobe Systems, Inc. in the United
States and other countries.

MachBlue(TM) is a registered trademark of Bluestreak Technology. All
Rights Reserved. Other product or service marks mentioned herein are the
trademarks of their respective owners.

Contact SoftAtHome:
    Shallu Behar-Sheehan
    5Raisins
    +44(0)7866-319-160
    shallu@5raisins.com

    Contact Bluestreak:
    Madani Bougnounou
    Vice President , Digital TV & IPTV Business Development
    +33-1-41-14-51-44
    madanib@bluestreaktech.com
    Bluestreak Technology: http://www.bluestreaktech.com



© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.