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Borders Books UK: Day 1 of London Fashion Week Blog to Promote 30 Days of Fashion and Beauty
LONDON, September 15 /PRNewswire/ -- This week Borders UK has exclusive news and gossip as it happens from the hottest catwalks in the capital. Self-proclaimed fashionista Becci Vallis is at London Fashion Week exclusively for Borders and, as part of the Boots-sponsored '30 Days of Fashion and Beauty' (http://www.borders.co.uk/30days_of_fashion_and_beauty) campaign at http://www.borders.co.uk, she is doing a daily fashion blog directly from the show. Bringing you all the most up to date news, videos and photos, Becci will be reporting on all the latest designs, trends, hair, and make-up. Plus, of course, noting all the celebrities that have been spotted in the crowd. Day One, and she has already spotted the Geldof sisters, Alexa Chung, Kimberley Stewart and Nicola Roberts! All this month http://www.borders.co.uk is featuring a wide range of fashion, beauty and healthy eating book and DVD titles, all with up to 40% off the RRP, plus competitions to win some fabulous fashion and beauty prizes, to tie-in with the '30 Days of Fashion and Beauty' campaign. Notes to Editors: Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children's sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax. Retail Bookselling Chain of the Year 2005 & 2006, Bookselling Company of the Year 2006 & 2007, Children's Retailer of the Year 2007, and Magazine Destination Retailer of the Year 2007, Borders UK has over one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness and 25 high street and airport bookshops under the Books etc. and Borders Express brands. In October 2006 Borders opened its first superstore in the Republic of Ireland, in the West Dublin suburb of Blanchardstown, and in September last year it opened its new flagship store in the heart of Cardiff City Centre. In July 2008 Borders UK launched its new transactional website - for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the 'Spookily Accurate Book Suggestor', Borders TV and lots more, go to http://www.borders.co.uk For further information, contact Alex Hippisley-Cox on +44(0)20-8488-3764 or email her at ahipcoxpr@btconnect.com
