MUMBAI, September 16 /PRNewswire/ --

- The Simulator Created for ICICI Bank Amongst the Finalists in the Best
Learning Game, Simulation or Virtual Environment Category

Tata Interactive Systems' (TIS - http://www.tatainteractive.com) Bank
Simulator created for a leading Indian bank, ICICI (http://www.icicibank.com)
has been short-listed for the grand finale of the prestigious E-learning
Awards 2008, organized by the E-learning Age (
http://www.elearningage.co.uk/awards.aspx).

The E-learning Awards seek to identify proven implementations of
technology leading to a known and measurable learning outcome against
established objectives. The award recognizes innovative uses of technology,
as well as the extent to which this brings about greater engagement,
enjoyment, and motivation than more traditional approaches. TIS submitted the
ICICI Bank Simulator in the Best Learning Game, Simulation or Virtual
Environment category.

The Bank Simulator was developed for the newly hired customer service
officers (CSO) handling ICICI Bank's retail branch operations. Prior to the
simulation, experienced team members mentored the new hires and exposed them
to general customer service practices at ICICI and to the core banking
software steps they needed to follow for specific processes. However, during
this on-the-job training period, ICICI incurred heavy costs on account of the
time the experienced employees spent mentoring and due to the errors that new
hires made.

According to Rupesh Goel - Practice Head, Simulations, TIS, "The Bank
Simulator was developed with a deep involvement from ICICI. It has extensive
knowledge capture of both technology and process areas and an interesting
format to make the user feel engaged. ICICI Bank tells us that it has reduced
the new hires' time to competence by 50 percent. This innovative simulation
maps to the financial system of ICICI Bank and allows the integration of the
system, customer, and CSM interaction, and also document scrutiny within the
same learning environment. The simulator's open nature permits the learners
to attempt activities in random order while a tracker intelligently marks
their progress and gives in-time feedback."

ICICI Bank had premiered the solution in a classroom setting at training
events across India and the learner and instructor feedback indicates a very
high level of engagement and competitive spirit.

(c) 2008 Tata Interactive Systems

Notes for editors

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About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS), a global leader in e-learning, is a part
of the $70bn Tata Group. Truly international, TIS has a presence across the
US, Canada, UK, Australia, New Zealand, the Middle East, India, and mainland
Europe. TIS offers corporations, universities, schools, publishers and
government institutions a diversified and innovative bouquet of learning and
training solutions including Simulation-based Learning Objects (SimBLs(R)),
Story-based Learning Objects (StoBLs), courseware and curriculum design,
special-needs education, assessments, electronic performance support systems
(EPSS), mobile learning, game-based learning along with other corporate
training and consultancy services. Our multi-disciplinary expertise and 18
years' experience across domains help us design e-learning programs that are
unique to clients' requirements and specifically crafted to boost knowledge
retention and application.

TIS is the only e-learning organization in the world to be assessed at
Level 5 in both the SEI-CMM and P-CMM frameworks. TIS's quest for excellence
is reflected in numerous prestigious industry awards, including a Performance
Centered Design Award, an ASTD Award, IT Training Awards, Brandon Hall
Excellence in Learning Awards, APEX Awards of Excellence, BETT Awards, and
Business World-NID Design Excellence awards.

For more information log on to http://www.tatainteractive.com

Further information from:
    Rupesh Goel (rupesh@tatainteractive.com)
    Sonal Chhaya (sonal_c@tatainteractive.com)

    Tata Interactive Systems
    Tel/Fax: +91-22-6643-8000
    4th Floor Leela Business Park, Andheri East, Mumbai 400 059, INDIA