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Rising Consumer Demand for Internet-Printable Coupons Drives Couponstar Into Europe
CHISWICK, England, September 16 /PRNewswire/ -- Following a large surge in demand and in sales over the past 12 months (2007/08), Couponstar, the leader for interactive printable-coupon solutions, has announced its expansion into Europe. Couponstar is already supporting multi-national brands including Hills Pet (Colgate Palmolive), Baileys (Diageo) and Huggies (Kimberly-Clark) on European campaigns spanning the UK, France, Germany, Italy, Netherlands, Denmark, Norway, Sweden and Finland. Couponstar's European capabilities, including localised features and multi-lingual user interfaces, now enable brands to extend their campaigns or devise new programmes that effectively target the growing number of online consumers searching for printable coupon offers. Couponstar's move into the European market comes on the back of strong sales and campaign results in the UK, with a natural progression being for centralised marketing teams to look to replicate the same techniques in other markets. As Oliver Felstead, European General Manager of Couponstar, explains, "FMCGs are increasingly aware that UK consumers are becoming more sophisticated in their online behaviour and expect more from their online experience, but this behaviour is not exclusive to the UK. Throughout Europe the desire for printable coupons is growing at an exponential rate, but to maximise the success of coupon campaigns organisations must strike a careful balance between local knowledge and couponing expertise." As the market leader in the consumer-printable coupon industry, Couponstar's technology is unique in providing a proven solution to securely and efficiently issue personalised and trackable coupons via the Internet, bridging the gap between online marketing and consumers' offline purchasing behaviour. With typical redemption rates of 23.5% and above in UK - significantly higher than the industry average - Couponstar can help brands cost effectively acquire new customers and drive in-store sales. Felstead concludes, "Life is becoming increasingly difficult for brand managers throughout Europe as they struggle to maximise the return on their investment in promotional marketing spend. Pan-European consumer-printable coupons offer the chance to broaden the consumer catchment area of a promotional marketing tool that is proving to be a popular solution to mounting pressures in the industry. Greater attention must be paid to building on successes in one country to maximise overall brand success." Tel: +44(0)208-996-4820 Web: http://www.couponstar.com
