LONDON, September 17 /PRNewswire/ --

- UK Brand Managers and Marketers can now Respond to Customers'
Online Behaviour in 'Real-Time' by Creating Relevant and Timely Email Content
on the Fly

Maxymiser, the online content optimisation specialist, has
announced an extension to its existing product portfolio with the launch of
its new email optimisation software.

Based on the principles of content intelligence and on-demand
technology, the email optimisation software will enable organisations to test
the success of individual email marketing campaigns in real-time. In doing
so, Maxymiser can deliver insights into the impact of personalised email
content on click-through and conversion rates, enabling UK brands to refine
their direct marketing activities based on the behaviour of their target
audience.

Commenting on the new offering, Mark Simpson, Managing
Director at Maxymiser says, "In the current economic climate budgets are
tighter than ever and marketers are under increasing pressure to account for
every pound spent. It is therefore essential to make real-time changes within
direct marketing campaigns as analytics will only take you so far. By
implementing automated testing and optimisation of emails sent to customers
and prospects, we can compare and improve click through and conversion rates
in real-time and tailor each email based on the statistics received."

Simpson continues, "Content intelligence techniques such as
multivariate testing and behavioural targeting are not new but they remain a
highly under-used area of online marketing in the UK. Critically, our new
email optimisation software allows organisations to optimise email marketing
campaigns automatically without marketers requiring any technical skills or
knowledge. This is a win-win scenario - marketers achieve a better return on
investment from their online marketing spend, whilst also having more time to
concentrate on the strategic aspects of their role rather than getting bogged
down in the detail of their email marketing campaigns."

As the market leader in online content optimisation solutions,
Maxymiser is unique in providing organisations with a proven solution to
increase the effectiveness of their website content and design. With the
addition of email optimisation software to its portfolio, UK brands can now
deliver key metrics such as conversion and click-through rates in email
marketing campaigns more effectively. Based on clear statistical proof about
which combination of design works most successfully in converting sales and
delivering customers, Maxymiser enables marketers to refine their email
content in real-time to capitalise on strong performing features and remove
the less successful elements.

Simpson concludes, "The ability to optimise email creation now
provides marketers with the ability to change email content in real-time. It
is this timely response to real-time customer activity that will enable
marketers to deliver highly effective, integrated online marketing for the
first time and deliver quantifiable value from highly creative campaigns."

Web: http://www.maxymiser.com

About Maxymiser

Founded in 2006, Maxymiser is the UK's leading content
optimisation specialist and developer of the first successful
European-centred website content optimisation suite. Its products enable
organisations to optimise the effectiveness of any website's content and
design to deliver key metrics such as conversion and click through rates more
effectively. Maxymiser gives clear statistical proof of those combinations of
content and design which work most successfully in converting sales and
delivering customers and those which fail to do so, enabling website owners
to refine content and design to capitalise on previous success and deliver
increasing ROI.

http://www.itpr.co.uk

Contact: Mark Simpson, +44(0)207-149-3730