STOCKHOLM, September 11 /PRNewswire/ --

- Search Marketing Expo Conference Explores Leading Techniques for 
Delivering Qualified Customers to Your Website - 31 Oct.-1 Nov

Search Marketing Expo and the eMetrics Marketing Optimization Summit are
launching together at the newly renovated Sheraton Stockholm Hotel, from 29
October - 1 November 2007. Both events are part of leading series that take
place in a number of markets around the world.

eMetrics has been running in the USA since 2002 and is the premier event
for online marketing and analytics professionals interested in optimizing the
value of their website. Supported by the Web Analytics Association, the two
day conference is chaired by founder and Internet marketing guru, Jim Sterne,
who is also President of the WAA. It takes place 29 and 30 October, 2007.

SMX is chaired by international search expert and commentator Chris
Sherman, from SMX founder Third Door Media. The Third Door team, who have
been producing search conferences for 10 years, also publish the leading site
on the search business, searchengineland.com. SEMPO Sweden is supporting the
two day conference which takes place 31 October and 1 November, 2007.

SWEDMA, the Swedish Direct Marketing Association is supporting both
conferences. Anders Kasberg, VD SWEDMA commented "The search area has
fantastically developed Direct Marketing, where the customer is in the
initial stage of seeking contact with the company. And we have only seen the
beginning of this market. Everything indicates that this will continue to
grow and we look forward to further exciting developments."

Both conferences have packed agendas focused on optimizing the value of
online marketing: SMX on bringing the right people to your website and
eMetrics on ensuring they can achieve their, and your, objectives once there.

Topics covered include: website optimization, search analytics, linking
tactics, optimizing dynamic web sites, SEO for multimedia, search advertising
options & strategies, campaign optimization, web 2.0 optimization, public
sector metrics, behavioral targeting, competitive analysis, customer
experience measurement, statistical analysis, business implementation,
multi-channel marketing metrics and more.

At eMetrics marketing professionals of all levels who have a vested
interest in mapping their online marketing initiatives to their business
goals will come away with a clear picture of how to integrate web data with
other marketing data to optimize the value of marketing. Attendees will learn
best practices for gathering and analyzing data to gain the edge over
competitors and maximize online marketing ROI.

The insightful sessions, keynotes, workshops and vendor showcases will
enlighten marketing and measurement professionals of all levels on how to
optimize their online efforts across the board.

To find out more information, or to register for the eMetrics Marketing
Optimization Summit, please visit http://www.emetrics.org.

To find out more information, or to register for Search Marketing Expo,
please visit searchmarketingexpo.com.

For further information please contact:

    Matthew Finlay
    +49-8153-887491
    Rising Media Ltd
    mfinlay@risingmedia.com