GHENT, Belgium, September 19 /PRNewswire/ --

- Netlog Introduces Unique Monetisation and Localisation Tools for
OpenSocial Developers

Netlog, the European social networking site with over 35 million members,
has opened its translation and localisation capabilities to third-party
developers. The sites renowned translation system allows almost instant
translation into 23 languages. Netlog also announced it will give developers
access to its "credits economy", offering developers an alternative for
advertising revenues.

Netlog joined the OpenSocial initiative just three months ago to allow
developers to use a common set of programming interfaces on social sites
across the web including Orkut, MySpace, Yahoo!, Hi5 and Friendster.
OpenSocial makes it easier for developers to build social applications and
for websites to add more social features quickly.

Netlog only accepts applications offering a clear added value - and
refuses applications forcing the user to leave the site, install the
application or invite friends. Applications can be branded, co-branded or
sponsored. Developers receive 100% of the advertising revenues on the "canvas
view" of the application.

"In order to reach all of the 35 million Netlog members, applications
needs to be localized", explained Lorenz Bogaert, co-founder and CEO at
Netlog. "Using our translation function, developers can reach their target
audience almost instantly in their local language - something other social
networks fail to understand."

"We're really excited to see Netlog open their translation tools to
OpenSocial developers", said Eric Tholome, Product Manager at Google.
"OpenSocial is all about helping the internet become better, more useful and
more social - and having a translation tool for developers that bridges
language differences is an important step in that direction."

Developers will also be granted access to Netlog's "credits economy".
While Netlog expects most applications to be free, it gives developers the
opportunity to monetise by charging credits, or to incentivise by giving them
away.

About Netlog

Netlog is the leading social networking destination in Europe with over 
35 million members throughout the continent. The site provides a fun 
environment where people communicate and connect with friends, like-minded 
people and local communities. The site is available in 23 languages and more 
than 30 countries. NETLOG NV is based in Ghent, Belgium and employs 50 
people. The company is backed by renowned investors and entrepreneurs such as 
Index Ventures and Atomico, the investment fund of Skype-founders Niklas 
Zennstrom and Janus Friis.

For more information visit http://corporate.netlog.com

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