Blue Mobile(TM) to Deliver Deutsche Borse Market Data to Investors Free of Charge


LONDON, September 22 /PRNewswire/ --

- Distribution of Eurex(R) Derivatives, Deutsche Borse Indices and
Stoxx(R) Indices Data to Asian Retail Investors Via Blue Mobile(TM)

Blue Systems, a London-based provider of global financial information
software, today announced it will deliver European market data from Eurex(R)
as well as Deutsche Borse Indices including DAX(R) and of all DJ STOXX(R)
Indices to retail investors across Asia. This unique and compelling offering
to the Asian markets combines the low cost blue mobile(TM) market data
application for smart phones with free trading information from one of the
world's largest derivatives exchanges as well as important European indices.
This includes the underlying index data sets, such as the Dow Jones Euro
STOXX 50(R) index future and the DAX(R) index future, for Eurex's most
successful derivatives.

It will be the first time that Blue Systems has offered real-time data on
blue mobile(TM) without exchange fees.

blue mobile(TM) provides professional and retail investors with the
fastest, smartest way to analyse global stock market information in their
offices, at home, or on the move, 24/7. It provides accurate, low-latency
market data to those who depend on the financial markets and want real-time
content over simple-to-use interfaces.

Sulim Malook, CEO of Blue Systems, said: "We understand the correlation
between the ease and cost of viewing real-time prices versus the volume of
trades made. Eurex's index contracts on the Dow Jones Euro STOXX(R) and the
DAX(R), and its bond contracts, Bund, Bobl and Schatz, are amongst the most
liquid in the world. We expect them to be very attractive alternative
instruments for Asian investors to trade. We are ideally placed to address
the Asian audience as blue mobile(TM) already offers a Chinese language
interface with Chinese newswires in real-time. Users will be able to view
local instruments on the same screen as Deutsche Borse instruments, enabling
easy adoption of the application."

Georg Gross, Head of Front Office Data & Analytics, Deutsche Borse, said:
"We also view Asia as a region of huge opportunity for trading in European
instruments. The retail investor segment is a significant one in terms of its
sheer size and it is continuing to grow. We are delighted that Blue Systems
will offer our data on blue mobile(TM), satisfying non-professional
investors' demand for information in Asia."

With coverage of over 100 global exchanges, blue mobile(TM) delivers
real-time, delayed and historic data across the equities, fixed income,
futures and options, currency, commodity, metals, energy and OTC markets,
plus company news and financial information. Users can also benefit from
intuitive analytics and charting options for informed decision-making.

The low price point of blue mobile(TM) packages opens up real-time
financial markets to non-professional users, who can now register and
download the software direct from Blue Systems' website at
http://www.bluesystems.info. Users can select content options to form a
pre-bundled data package, including Dow Jones Newswires, Xinhua Finance News
and company financials, or tailored content from the company's extensive
catalogue of real-time data. With online facilities for exchange
permissioning and payment, the website enables users to seamlessly set up,
install and benefit from professional grade market data.

Note to editors:

    - Product shots of blue(R) and blue mobile(TM) and photos of
      Sulim Malook, CEO and co-founder of Blue Systems, are available upon 
      request.

    - Blue Systems is the trading name of Blue System Inc.

    - DAX(R) and Eurex(R) are registered trademarks of Deutsche Borse AG

    - STOXX(R) is a registered trademark of STOXX Ltd.



About blue mobile(TM)

blue mobile(TM) is the first professional-grade application to be priced
for the mass market. It is designed to appeal to both the financial community
and the emerging retail market for financial information - investors,
advisors and other professionals who depend on the financial markets and want
real-time content but over a simple-to-use interface. As such, it is a
'sticky app' for mobile operators with end users accessing streaming data on
an 'on-demand' basis throughout the day. Its data sets include equities,
fixed income, futures and options, energy, commodity and currency markets,
company news and financial information.

About Blue Systems

Blue Systems' software enables traders, financial services professionals
and retail investors to view high quality streaming market data over mobile
devices. With a highly disruptive pricing strategy, Blue Systems is the
world's first provider of low cost financial information software. Founded in
2002 by CEO Sulim Malook, Blue Systems is a privately held company that is
regulated by the Financial Services Authority in the U.K. For more
information, please visit: http://www.bluesystems.info

About Deutsche Borse

As one of the world's leading exchange organizations Deutsche
Borse Group provides investors, financial institutions and companies access
to global capital markets. Our business covers the entire process chain from
securities and derivatives trading, clearing, settlement and custody, through
to market data and the development and operation of electronic trading
systems. Further information can be reached at the company website:
http://www.deutsche-boerse.com

UK and international media enquiries, please contact:
    Louisa Excell
    Hotwire (on behalf of Blue Systems)
    bluesystems@hotwirepr.com
    +44(0)207-608-8357

    US meddia enquiries, please contact
    Andy Payment
    William Mills Agency (on behalf of Blue Systems)
    bluesystems@williammills.com
    +1-678-781-7222

© PR Newswire Association LLC.

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