UpCode and Yedioth Ahronoth Makes Interactive Media With UpCodes Mobile Access and Interaction (MAI)(TM) Platform

VAASA, Finland, September 23 /PRNewswire/ -- UpCode Ltd and Yedioth Ahronoth, the biggest media company in Israel
announces its partnership to turn all printed media into interactive media.
Yedioth's initiative is designed to engage users through various services by
scanning Ycodes powerd by UpCode with their mobile phones on print. The users
can view mobile content on their devices, and access numerous applications
and services. Several solutions have been integrated, and is not limited to
hyperlinks in the codes but includes also advanced solutions like CRM and
mobile payment solutions etc.

http://www.newscom.com/cgi-bin/prnh/20080821/317492

Assaf Avrahami, CEO of Yedioth Information Technology, states: "Yedioth
has installed a multifunctional mobile information system powered by UpCode.
Our intention is to be a media leader in applying advanced information
technologies and we see a great potential in UpCode Mobile Access and
Interaction Platform (MAI) (TM)".

Sture Udd CEO for UpCode Ltd. states, "We are excited to include the
Yedioth Ahronoth to our growing global arsenal and our UpCode 'Mobile Access
and Interaction' Platform(MAI)(TM). We believe that this is the start of many
new and compelling ways for the media industry. "Mr. Udd also states, we
have now officially enabled and furthered the many possibilities of
interactivity when utilizing UpCode. Yeditoh makes it now possible to
interact with their customers and give them choice, convenience and control.

About UpCode: Mobile Access & Interaction Systems

UpCode(TM) includes an optical reader that uses mobile phones/devices to
add any electronic information or system to printed products and to
electronic information on screens. With the application it is possible to
integrate all businesses and all forms of e-Commerce, with print and
screen media. The code (2D data matrix, QR-code, 1D barcode or color code)
or other type of tag (picture, OCR) gives mobile phone users multiple
access and interaction, for an example but not only to internet content
simply by pointing their phone at a code. Complete integration of
localization, personalization, objects and other data. UpCode is
established on all continents and working in 43 countries.

About Yedioth Ahronoth:

Yedioth Ahronoth group is the biggest media house in Israel and publishes
newspapers, magazines etc.

Contact:
Camilla Sellberg
UpCode Ltd
camilla.sellberg @ upcode.fi
+358-6-3218021
http://www.upcode.eu

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