In.com, Network18's Latest Foray Debuts to an Overwhelming Response


MUMBAI, India, September 23 /PRNewswire/ --

- Impressive Early Performance of In.com (beta) Propels Web18,
Network18's Internet Company to No.2 Position

Within a few weeks of being available in beta mode, in.com has
made a spectacular start. In.com is the latest online foray from Web18, one
of India's leading online networks. The site is set to redefine online usage
with a unique user proposition, which builds on the strongest benefits that
the internet delivers and then maps that to community choices through a smart
aggregation model. Available for access since August 2008, in.com is already
in the top Indian websites.

To view the Multimedia News Release, please click:

http://www.prnewswire.com/mnr/web18/35063

At the heart of in.com is an intelligent meta-aggregator,
essentially a crawler, which ensures a dynamic, smart and continous mapping
of the internet universe, from which only the most sought after and relevant
sites are showcased for the user. The in.com construct is based on the
fundamental needs of any online user and the site is home to all content that
act as drivers for accessing the internet today.

From reading news, blogs, feeds and information to watching
videos, from listening to music to playing games, from mailing to searching
for products, holidays, marriage partners and much more. The site has
impressive content width with the largest online collection of licensed music
in India and a great repertoire of online games, apart from delivering the
first fully indigenously developed, globally benchmarked email service.
In.com has a content neutral approach, which considers videos and text
content equally during news search results. The site operates with a robust
methodology for site selection which indexes content and auto-associates
objects based on proximity, frequency and uniqueness.

The power packed content offering of in.com has been packaged
into a rich but clutter free user interface, which greatly facilitates ease
in accessing the right content and a fantastic user experience.

Rishi Khiani, COO Web18 added "In.com has been the result of
our determined efforts to build a service that intelligently delivers the
internet to all users. We hope to further strengthen the leadership position
of in.com by introducing unique and very sticky features around the time of
its public launch - wait and watch."

Commenting on the robust initials of in.com, Mr. Surya Mantha,
CEO, Web18 said "We're quite pleased with the strong traction in.com has
achieved amongst netizens, while it's still in the beta phase. This
impressive start is an affirmation of our belief that the internet story in
India is yet to reach its true potential. With only approximately 40 million
users and large audience segments yet to access the net, there is a great
upside waiting to be tapped. We believe that in.com will be a category
growing influence in the Indian online space supported by the higher reach of
Network 18 media products."

The portal has already notched quite a few milestones in its
beta phase, while the public launch is likely soon.

Site Statistics: (Source: Comscore & Alexa)

- Web18 among the top Indian Internet groups Network 18 Ranks
      No. 2 (Comscore)

    - IN.com Among the top Indian Portals Ranks No. 7 in the
      country (Comscore)

    - IN.com Ranked 9th amongst the top India based sites (Alexa)



* Amongst India based networks

About Web18

Web 18 is the Internet and Mobile arm of Network 18, India's
leading Media conglomerate. It has a variety of leading information and
transactional services based on the Internet.

Other offerings include; MoneyControl.com, Cricketnext.com,
CommoditiesControl.com, PowerYourTrade.com, Tech2.com,
Biztech2.com.IBNLive.com, Compareindia.com, Storeguru.com, Indiaearnings.com,
JobStreet.com, Indiwo.com, Buzz18.com, Josh18.com

For further details contact:

    Ms. Suvarna Goel
    General Manager - Marketing
    M: +919820808006
    E: suvarna.goel@web18online.com

    Sneh Kulkarni
    Hanmer MS&L Communications Pvt. Limited
    Email - sneh.hanmerpr@gmail.com

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