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B2B Targeting - Enecto Presents Innovation in Targeting at Ad: tech London 2008
LONDON, September 23 /PRNewswire/ -- Enecto offers new opportunities for B2B advertisers to target and reach visitors from certain companies with specific ads. This enables B2B advertisers to dramatically improve their digital marketing effectiveness. Enecto, one of the leading companies in Europe within marketing and sales solutions for business-to-business (B2B) companies with a web presence, is now launching a B2B targeting solution for digital marketing. Enecto owns a proprietary database with information about companies' IP numbers as well as detailed information about the companies like number of employees, industry, turnover and geographical location. All of this information can be used for B2B targeting. "We can determine which company is visiting a web site by identifying the IP number. We extract this information from our database and make it available to the ad server so that they can serve the most relevant and targeted ad," says Alex Bowes, Sales Manager at Enecto Ltd. "It has been hard for B2B advertisers to fully benefit from display advertising up until now. However, display advertising will now be extremely interesting for B2B advertisers who want to reach the right target group of prospects, based on company profile, and improve their overall digital marketing effectiveness." The German company Adnologies GmbH is the first company in the world to integrate B2B targeting into their ad server. This integration enables B2B advertisers and agencies to easily set up, manage and optimize campaigns with B2B targeting. More integrations with ad serving vendors will follow. "The launch of B2B targeting is an important step for Enecto and our clients. Our strategy is to provide cutting-edge B2B marketing and sales solutions that will make our clients more effective and successful," says Magnus Larsson, CEO at Enecto. About Enecto Enecto was founded in 2002 in Sweden. Today, Enecto is one of the leading companies in Europe within marketing and sales solutions for business-to-business (B2B) companies with a web presence. Enecto has partnered up with hundreds of customers in 25 countries and has local offices in Stockholm (HQ), Malmoe, London, Munich and Oslo. For more information: Contact: Alex Bowes, UK Sales Manager, alex.bowes@enecto.com , Mob: +44(0)7912-406420 or visit us at Ad: tech London the 24th and 25th of September, stand 401a.
