LONDON, September 23 /PRNewswire/ --

- Proven to Significantly Outperform Existing GPS Antennas

- Patented Technology Enabling Hands-Free Pedestrian Navigation

- Proven to Reduce Drain on Battery Life by More Than 10 Percent

- Small Enough to Fit in the Slimmest and Most Compact Handset Models

- Samples Available on https://samples.sarantel.com

LONDON, September 23 /PRNewswire/ --

Sarantel (AIM: SLG), manufacturer of filtering antennas for
mobile and wireless devices, today launches the Sarantel LBS Pro, a
miniature, energy saving and high-performance GPS antenna aimed at mobile
handset manufacturers whose commercial strategies depend on successful
consumer adoption of location based services (LBS). Free samples are
available to qualified parties starting today from the Sarantel website.

LBS services use handsets' geographical positions to alert
consumers to services depending on where they are, where their friends are
and which points of interest they are near. As such, for LBS to succeed, the
devices that they are communicated through need to transmit a highly accurate
geographical position, not an approximation. Sarantel repeatedly tested a
handset, from a leading manufacturer, equipped with the Sarantel LBS Pro
against the same handset equipped with the original antenna technology. On
the same course, at the same time of day, the user with the Sarantel-equipped
phone tracked 50 percent more satellites and tracked the true course much
more accurately than the same phone with the original antenna.

The Sarantel LBS Pro delivers positional accuracy and
performance suitable for hands-free pedestrian navigation, which consumers
are increasingly demanding. This accuracy is also fundamental to location
based services that will drive mobile operator revenues. The antenna is based
on Sarantel's PowerHelix filtering technology(1) and significantly
outperforms traditional antenna technologies in the following ways:

- Better performance in urban environments with tall buildings, which
      typically impede satellite reception. Realistically, most mobile GPS
      consumers will be using their handsets in these environments.

    - Does not lose energy and de-tune when held close to the body. This
      means that mobile consumers can leave their phone in their pocket while
      listening to turn-by-turn instructions through their headsets, 
      resulting in a more natural and safe 'hand's free' user experience.

    - Requires a minimum of 10 percent less GPS battery power so that
      consumers can practically use their phone for pedestrian navigation.



"Thanks to the social media revolution, there is considerable
media hype and industry optimism around the commercial potential for LBS.
We've been here before, so the question is: will the reality live up to the
hype this time around?" asks David Wither, CEO Sarantel. "Although it may
seem counterintuitive in this economic climate, handset manufacturers have to
invest in the kind of technology that exists in real navigation devices in
order to provide the consumer with a fulfilling experience. We never thought
we'd see the day that handset cameras came equipped with Carl Zeiss lenses,
video cameras or indeed 10 megapixels of resolution, but they are now
becoming standard. In order for LBS and handset navigation to be perceived as
more than novelties, the same move towards quality has to be applied to GPS
technology."

Essential for Mobile Network Operators

Solving positional accuracy is pre-requisite to
revenue-generating LBS services that map to consumers' interest like social
networking and non-invasive, targeted mobile advertising.

According to Andre Malm, telecom analyst, Berg Insight,
"Consumer masses won't drive real demand until GPS technology works
flawlessly. If antennas help to enable LBS services, operators' ARPU (average
revenue per user) will grow as consumers sign up for useful, operational
services. Furthermore, if consumers see the opportunity to combine LBS with
social networking, operators could grow their subscriber base through
'friends and family' type services. Until now the LBS discussion has stood on
its head; now is the time to set it upon its feet by solving the technical
problems."

Sarantel LBS Pro Technical Specifications & Benefits

Sarantel LBS Pro is built on Sarantel's GeoHelix filtering
technology that is less susceptible to energy lose and de-tuning in the
presence of the human body because its near field energy is stored within its
ceramic core. This is a fundamental advantage of Sarantel's technology and
explains why conventional GPS antennas don't work properly when worn close to
the body. Today Mobile GPS users are expected to hold their mobile phones in
their hand away from their body, which is simply not a natural way to use
this technology and unsafe in urban environments.

The antenna also has an integrated balun (a type of
transformer that converts between balanced and unbalanced electrical signals)
that isolates the antenna from the device ground plane (a kind of
electrically conductive surface) and rejects common mode noise from conducted
power on the device chassis, improving its performance significantly.

To improve performance when using between tall buildings,
Sarantel antennas all have a beamwidth in excess of 130(degrees), allowing it
to pick up satellites close to the horizon, which significantly improves its
positional accuracy.

The Sarantel LBS Pro accounts for the fact that today's mobile
phones are small, thin, lightweight and include Bluetooth and other antenna
functions. It needs no ground plane and is designed to be embedded within a
phone with very limited space

About Sarantel

Sarantel is a leader in the design of high-performance
miniature antennas for portable wireless applications including hand-held
navigation, satellite radio and laptop computers. Sarantel's revolutionary
ceramic filtering antennas offer dramatically improved performance over
existing antenna designs, resulting in a clearer signal, better range and a
90 per cent reduction in the amount of signal radiation absorbed by the body.
Because of their smaller size and higher capabilities, Sarantel's antennas
enable manufacturers to create innovative high-volume consumer products
incorporating technologies such as GPS, Wi-Fi, WiMax, 3G, GPRS, Satellite
Radio and Bluetooth. http://www.sarantel.com

LONDON, September 23 /PRNewswire/ --

(1) More than 300 international patents have been filed to protect
Sarantel's PowerHelix filtering technology

For Further information:

    Visit the Sarantel website at http://www.sarantel.com or
    e-mail info@sarantel.com

    Enquiries:

    Kathrin Eiben, Hoffman Europe Tel: +34-914-29-86-50,
    sarantel@hoffman.com ,
    Skype: kathrineiben ,
    Languages: Spanish, German and English.

    Sarah Lafferty, Hoffman Europe Tel: +44-207-470-8762,
    sarantel@hoffman.com ,
    Skype: sarah.sherman ,
    English only.