LONDON, October 1 /PRNewswire/ --     New research into consumer views about online shopping have been compiled
by PriceRunner.co.uk, the UK's most comprehensive and impartial price
comparison service. The research has shown that reviews of products and
companies on websites are rated more highly (98%) than recommendations from
friends (88%), and that the brand name is just as important as the product
price.

The company invited 2,100 of its users to give an insight into their
purchasing habits and to find out which factors are important to them during
the buying process.

The research examined what considerations are important to consumers when
shopping online, ranging from whether consumers are influenced by a product's
eco-friendly credentials or whether the product's price, delivery options and
the returns policies available influences their decision, as well as which
retailers to buy from.

The purchasing journey

When carrying out initial research into purchasing a product, 70% of
consumers felt that good consumer ratings were quite important to the initial
purchase decision, with just 2% of people naming consumer ratings as the
least important aspect. However, when choosing a product, over half (54%) of
consumers felt that advice from a friend was not very important or the least
important factor. This data suggests that when it comes to online shopping,
consumers are almost four times more likely to rely on online reviews from
strangers, (20% believe this to be the most important factor) than advice
from a friend (6%).

Price still plays a large factor in selecting the right product, the
majority of consumers (96%) said price had some importance to their product
choice and 64% felt it was the most important factor. Only 4% of consumers
felt that price was not very important to their product choice and over half
(52%) of consumers now factor in how environmentally friendly a product is
before purchasing it, although there is room for improvement as 15% of
consumers stated this was the least important aspect to them.

Once consumers have selected their product, 61% will be more inclined to
click through to a retailer that is listed as having the lowest price. And,
54% say that it is quite important that the retailer they choose is one which
they are already familiar with. After selecting a retailer, 42% of consumers
said that whether the product was in stock for delivery was very important to
their final purchasing decision. However, even if the product is in stock,
49% of consumers felt that unless information about product including
warranties, returns, and price of delivery are clearly stated they might not
complete the purchase.

Mattias Berg, Managing Director, PriceRunner.co.uk, comments, "Trust in
online retailers is at an all time high, with consumers buying online
spending a record GBP4.2bn in February 2008 alone.** Given how that number is
continually increasing, it is particularly interesting to see the growing
importance of user and expert reviews of products starting to challenge the
more traditional methods of marketing."

He continues, "It is important to know what our consumers factor in when
they are shopping online so that we can provide the best offers for our users
and therefore increase conversions for our retailers. What better way to find
out exactly what they like and dislike than to ask them directly?"

** Source, IMRG

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest
integrated online marketing companies, offering comprehensive and scalable
solutions to deliver cost-effective customer acquisition for advertisers and
significant revenue for publishers. Through its individual brands,
ValueClick's performance-based solutions allow advertisers and publishers to
reach their potential through all online marketing channels. UK brand
offerings include:

- ValueClick Media - global online advertising network and ad
      sales for advertisers and publishers
    - Commission Junction - world's largest affiliate marketing
    - PriceRunner - the UK's most comprehensive and impartial price
      comparison service
    - Mediaplex - intelligent technology for digital marketing,
      including adserving, email marketing, tracking and paid search bid
      management.



For more information, please visit http://www.valueclick.co.uk.

This release contains forward-looking statements that involve risks and
uncertainties, including, but not limited to, the risk that market demand for
on-line advertising in general, and performance based on-line advertising in
particular, will not grow as rapidly as predicted, and the risk that
legislation and governmental regulation could negatively impact the Company's
performance. Actual results may differ materially from the results predicted,
and reported results should not be considered an indication of future
performance. Important factors that could cause actual results to differ
materially from those expressed or implied in the forward-looking statements
are detailed under "Risk Factors" and elsewhere in filings with the
Securities and Exchange Commission made from time to time by ValueClick,
including, but not limited to: its annual report on Form 10-K filed on March
1, 2007; recent quarterly reports on Form 10-Q; and other current reports on
Form 8-K. ValueClick undertakes no obligation to release publicly any
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

Contact Details

    ValueClick Europe
    Lisa Hancox                     Celia Dixon
    European PR Manager             UK PR Executive
    Tel: +44(0)20-8785-5835         Tel: +44(0)20-8785-5849
    Email: lhancox@valueclick.com   Email: cdixon@valueclick.com