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UK's Biggest Cashback Shopping Network Rebrands to Expand
KEIGHLEY, England, October 7 /PRNewswire/ -- The company behind the UK's biggest cashback shopping network has changed its name as it starts to expand operations internationally. After 300 per cent growth in the last 12 months, eDeals UK has rebranded as V A C Media (http:// www.vacmedia.co.uk/). It's best known in the UK for its network of 180 sites led by froggybank.co.uk (http://www.froggybank.co.uk/); and the Cashback Partners (http://www.cashbackpartners.com/) white label reward sites for more than 60 other companies including leading brands. V A C Media already employs 62 staff in four countries and has in excess of half a million customers shopping through its websites. That makes it one of the fastest growing digital publishing and marketing companies in the UK. Marketing manager Nadeem Azam said: "The more people talk about how bad the economy is the better we do. Our websites are the perfect way for consumers to save money and businesses to increase revenue. In addition to our own sites, we operated loyalty shopping portals for more than 60 companies including leading brands. This private label solution is becoming increasingly popular with many financial, media and marketing companies who want to increase revenue and customer retention." "This is just the start of our expansion programme. We have extremely ambitious growth plans and the next 12 months is going to be an exciting time for us." The company gives customers cashback on internet purchases made from more than 1,400 UK mainstream retailers. It's estimated there are still 20 million people in the UK who don't use cashback, making it a lucrative potential market for companies with existing customer bases. Affiliate marketing grew by 45 per cent in the UK last year, with sales exceeding GBP3 billion in 2007. Notes to Editors - V A C Media Ltd is the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 62 staff. - For any further information or interviews please contact Paul Green on +44(0)8452-303049, or email press@vacmedia.com
