ROUSSET, France and STOCKHOLM, Sweden, October 7 /PRNewswire/ --

- BitSim Contributes BADGE Graphics Accelerator for Enhanced Visual 
Effects

Atmel(R) Corporation (Nasdaq: ATML) announced today that it has enrolled
BitSim AB as an expert design center for projects based on its AT91CAP
Customizable Microcontroller. BitSim will contribute its expertise as an ASIC
and FPGA developer to provide design services to the companies' mutual
clients. In addition BitSim can offer its BADGE 2D graphics accelerator as an
IP (intellectual property) core that can be integrated into the CAP(TM) MP
(metal programmable) block. BADGE provides 2D graphics acceleration with
single or multiple video streams (including text and graphics overlay), and
is an Intellectual Property (IP) core that can be used in both FPGAs and
ASICs. It includes an API, and drivers for both Windows(R) Embedded CE(R) and
Linux(R).

Michel Le Lan, Atmel's Marketing Director for ASICs, commented, "We
welcome BitSim to the growing ecosystem of expert design centers that we are
building around CAP. BitSim's focus on the critically important Northern
Europe region complements our provision in other regions, and their BADGE
graphics accelerator, which can co-exist with other customer-specific IP in
the CAP MP Block, fully exploits the advantages of the CAP architecture."

Anders Sivard, BitSim's CEO, added, "We see great opportunities for
compact and effective customer solutions with Atmel's CAP platform in many
different applications in our four focus areas: Chip Design, Digital Signal
Processing, High Speed Communications System Design, and Video/Graphics. CAP
together with our BADGE graphics IP is an excellent example of a perfect
match, and we are looking forward to exploring these possibilities together
with Atmel."

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

About BitSim

BitSim is a leading consultant and design house, focusing on electronics
and embedded software for board and chip design. BitSim today has one of
Scandinavia's largest independent electronic development teams, with about 80
designers and engineers, averaging more than ten years of engineering
experience. BitSim has development teams in six offices in Sweden, with
headquarters in Stockholm. The Atmel CAP program is handled by BitSim South
in Lund.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and
combinations thereof, and others, are registered trademarks, CAP(TM) and
others are trademarks of Atmel Corporation or its subsidiaries. Windows(R)
and others are registered trademarks or trademarks of Microsoft Corporation.
ARM(R) is a registered trademark of ARM Ltd. Other terms and product names
may be trademarks of others.

Information:

Atmel's AT91CAP product information may be retrieved at
http://www.atmel.com/products/at91cap/default.asp
For further information on BitSim, go to http://www.bitsim.com/
For details on the BADGE graphics accelerator, see
http://www.bitsim.com/badge.htm

Atmel Press Contacts:
    Peter Bishop, Communications Manager, Atmel Rousset
    Tel: +33-(0)-4-42-53-61-50, Email: peter.bishop@atmel.com
    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com

    BitSim Press Contact:
    Leif Jespersson, Manager, BitSim South
    Tel: +46-46-2862240, Email: info@bitsim.com


    Web site: http://www.atmel.com
              http://www.bitsim.com