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Brandmovers Fuels European Expansion With Acquisition of London Digital Agency
ATLANTA and LONDON, October 7 /PRNewswire/ --
North America's leading Digital Promotion Agency, Brandmovers Inc. of
Atlanta, and Egovision Ltd. of London announced today the formation of
Brandmovers Europe, Ltd. to better serve its clients on both sides of the
Atlantic. Brandmovers Europe will leverage the marketing technology and
experience of both firms to offer clients digital marketing solutions
including:
-- Points based promotional loyalty programs with on-demand fulfillment
mechanisms
-- Web-based brand promotions: flash games, user generated content
promotions, and interactive sweepstakes/prize-draws
-- Branded widgets and web applications for social networks
-- Viral marketing campaigns
-- Mobile / Cell-phone promotional marketing applications
"The digital marketing space continues to migrate from traditional web
and search advertising to quantifiable brand promotion," says Andrew
Mitchell, President of Brandmovers, Inc. "Our brand, agency, and media
clients are looking for creative promotional solutions that engage consumers
beyond impressions to capture relevant data and incent sales behavior. With
the creation of Brandmovers Europe, our capacity to rapidly deliver these
solutions has more than doubled."
According to John Lyons, Managing Director of Brandmovers Europe Ltd.,
"Clients are increasingly interested in integrating digital marketing
programs across borders to leverage the ubiquity of the internet. Because so
many brands operate multi-nationally branded web promotions are a low cost
marketing solution -- particularly in tougher economic times."
The financial terms of the transaction were not disclosed.
About Brandmovers:
Brandmovers builds and develops digital brand promotions featuring
advergames, contests, sweepstakes, loyalty programs, and more for leading
consumer brands globally.
www.brandmoversuk.com
Web site: http://www.brandmovers.com
http://www.brandmoversuk.com
