LONDON, October 8 /PRNewswire/ --

- Video Sharing Rises as Internet Makes Celeb Status More Achievable

Arguments over the remote control may be a thing of the past as more than
half of Britons now use social media to share their lives online more than
they watch television, according to new research from Flip Video.

More than half (58%) of 18 to 24 year olds visit a social networking site
every day with 42% of 25 to 34 year olds admitting the same frequency. TV is
now really taking a back seat for this audience, with 61% of 18 to 24 year
olds and over half of 25 to 34 year olds spending more time online than
watching TV.

The new research(1) from Flip Video coincides with the launch in the UK
of the Flip Mino, a miniature camcorder that enables users to shoot and share
videos online quickly and easily; putting the power of video in everyone's
pocket.

Creating and watching videos online is a growing trend; nearly a third of
18-24 year olds now watch videos online every day, with two thirds admitting
that this is significantly more than last year. As a nation, 45% of the UK
admit to watching more videos online compared to the last year. Almost
three-quarters (73%) of 18-24 year olds and 59% of 25-34 year olds watch
videos online at least once a week.

But the internet is not just about watching; the younger generation is
increasingly creating and sharing their own videos, with nearly one in five
(18%) 18-24 year olds and 17% of 25-34 year olds doing this at least once a
week.

The internet's capacity to make anyone a celebrity may be the catalyst
for this growing trend; according to the research, 36% of 18 to 24 year olds
and 34% of 25 to 34 year olds would like to be a celebrity and around 60% of
both groups think websites like YouTube have made it possible for anyone to
become famous.

The new Flip Mino is expected to fuel this trend further, making video
creation easier than ever before. It has a slim, compact design and boasts a
rechargeable lithium-ion battery that powers up automatically while plugged
into a computer and provides more than four hours of recording time on a
single charge. At just GBP119.99, it is great value, and it is available from
Amazon, PC World, Currys and other major retailers and e-tailers across the
country.

A simple user interface features one-touch recording and a signature
flip-out USB arm, which make the Flip Mino extremely easy to use. It holds 60
minutes of TV-quality video on 2GB of built-in memory; no tapes or additional
memory cards are required. Built-in software enhances the 'shoot and share'
experience, allowing swift and easy upload of videos to social media websites
including MySpace and YouTube.

Ray Sangster EMEA President of Flip Video said:

"The so called iPod generation is less interested in what's on
traditional media and more interested in creating their own content and
sharing it with their friends."

"Flip Mino is the social accessory for this group. It's simple, small,
sleek and easy to use. It's a must have for social networker."

Flip Video camcorders are used by celebrities including Oprah Winfrey,
Paris Hilton, Lily Allen, Stella McCartney, Travis, the Kooks, and Katy
Perry.

Flip Video has redefined the camcorder market across the globe and the
Flip Mino will continue this trend in the UK. The one millionth Flip Video
unit was sold earlier this year. Since its USA launch in May 2007, Flip Ultra
has become the best selling camcorder in the USA(2)2, and is Amazon's top
selling digital camcorder in the US.

Images for this story can be found at:
http://www.kaizo.net/releases/flip-mino

Notes to Editors

About Flip Video UK Ltd

Based in Windsor (UK) with headquarters in San Francisco (USA), Flip
Video UK Ltd. is a pioneer in developing simple, affordable digital imaging
solutions for the mass market. The revolutionary Flip Video family of
camcorders ignited a new category of video cameras that puts the power to
shoot and share video into the pockets of everyday consumers. Flip Video
camcorders are the world's first with on-board software to enable editing,
organising, and seamless video uploading to YouTube, MySpace and other video
sharing sites. As part of its Flip Video Spotlight Programming, the company
pledged to deliver 1 million camcorders to help non-profits use the power of
video to change the world. For more information, visit
http://www.flipvideo.co.uk

Legal information

Flip Video products in the UK are from Flip Video Limited. Please ensure
that you do not use the brand name Pure Digital in any reference to Flip
Video products due to legal constraints in the UK. The website to reference
is http://www.flipvideo.co.uk. If you receive a Flip Mino which includes a
Pure Digital log and you photograph it yourself, please obscure any Pure
Digital logos. Kaizo has a wide collection of high resolution photography
without Pure Digital branding if required. If you have any questions about
this, please don't hesitate to ask.

(1) Independent research of 2,782 participants undertaken by Lightspeed
Research, September 2008

(2) Source: NPD research, July 2008