KENDALL, England, October 8 /PRNewswire/ --

- `MotiveShop' eCommerce Software Combines Innovative Web
Design and Product presentation With Tightly Integrated Multi-Channel
Fulfilment Processes

Software development company, Motive Technology, has announced a new
release of `MotiveShop', its ecommerce software solution for the retail
sector - http://www.motiveshop.com . MotiveShop enables retailers to maximise
ecommerce revenues by being able to present visually dynamic, content-rich
product information to customers, whilst also extending sales reach and
increasing conversion values.

With each month bringing ever more dire figures from the high street, the
potential rewards on offer for the successful multi-channel retail strategy
are compelling. However, many retailers are now discovering, if ecommerce is
to become a significant revenue stream, fulfilment processes must be
integrated across channels and extend to after sales.

Andy Derrick, managing director of Motive Technology, explains, "Those
multi-channel retailers still relying on disjointed systems for high street
and online sales channels are suffering increasingly untenable costs,
significant stock and price inaccuracy and are unable to deliver key customer
services - such as reserve online and collect in store. With our MotiveShop
ecommerce software solution, retailers now have the opportunity to integrate
on and offline sales by driving online purchasers into stores to collect
their goods, thus providing another opportunity to sell. It therefore becomes
crucial to ensure consistency of message across all channels in terms of
product information, availability, price, product delivery and returns."

Derrick continues, "MotiveShop allows retailers to satisfy the
diversification of customer needs and provide a seamless service experience.
By combining innovative web design and product presentation with excellent
fulfilment processes, we can help multi-channel retailers to increase their
basket value, improve sales of relevant, high value accessories and feed
products to much larger audiences."

Derrick concludes, "Multi-channel retailers are now putting their online
sales channel centre stage, as high street sales continue to fall. However,
to achieve substantial sales growth and the best customer experience,
retailers must ensure effective multi-channel integration. From the use of
digital marketing for customer acquisition to cross and up-selling techniques
boosting average customer value, the multi-channel strategy requires that the
retailer can adapt in real-time to market conditions, and therefore it is
critical that its ecommerce software platform can support this."

`MotiveShop' ecommerce software - key features:

- Customisation: innovative design services are tailored to
    the client's marketplace to engage customers and convert sales. Flexible
    architecture also allows for easy integration of bespoke functionality.

    - Extended Sales Reach: product datafeeds for all leading
    affiliate networks and price comparison sites are built-in.

    - Increased Conversion Values: up-selling via cross promotion
    of similar products to encourage purchase of the `next model up', plus
    automatic suggestion of relevant accessories all combines to create a 
    greater average basket value.

    - Multi Brand: multiple sites can be managed through one
    administration system - each brand with its own pricing, availability,
    offers, promotions and data feeds.

    - Flexible Product Catalogue: allows products to appear in
    multiple categories across a website, all the places customers would 
    expect to find them, and also enables integrated promotional 
    opportunities that can be added to the main navigation structure.

    - Rich Product Data: 3D imagery, zoom capable product pictures
    and video help customers understand products and make informed purchasing
    decisions.

    - Scalability & Platform: proven reliability and a robust
    architecture built around Microsoft asp.net and SQL Server 2005, 
    MotiveShop can scale to service the largest multi-channel/multi-brand 
    enterprise. Failover and redundancy can be built in with the exact 
    configuration being tailored to suit various websites' needs.

About Motive

Motive is a web and software development company whose mission is to
combine industry experience and technical innovation to create business
futures online. Through its product suite and bespoke services it aims to
translate technology into growth and real world success for its customers and
their businesses.

Motive's approach is to utilise the latest developments in web
and software development to empower the UK's most forward thinking brands to
capitalise on the ecommerce environment, streamline services through bespoke
applications and utilise mobile communication such as SMS. Motive has been
awarded Microsoft Gold Certified Partner status, demonstrating its high level
of expertise with Microsoft technologies.

The experienced and knowledgeable staff at Motive form the
North West's largest software development house - one company offering an
extensive range of web and software development products: Consultation and
Systems Analysis; Web Design & Software Development; Systems Integration;
Resilient Hosting; Support and Maintenance.

Motive works with a wide range of clients across a number of
industries including Retail, Hotels, Travel and Tourism and Local
Authorities, as well as a number of partners who demonstrate excellence in
their fields of operation.

For further information, please contact:

    Clare Granville/Olivea Nixon
    itpr
    t. +44-(0)1932-57-88-0
    http://www.itpr.co.uk
    clareg@itpr.co.uk