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Now Cashback is a Girl's Best Friend as Diamond Launches Site
KEIGHLEY, England, October 9 /PRNewswire/ -- Women's insurance specialist, Diamond has become the first major insurance brand to launch its own dedicated cashback website (http://www.diamondcashback.co.uk) It has been developed for the firm, part of the Admiral Group, by Cashback Partners (http://www.cashbackpartners.com) service by VAC Media Ltd. Diamond will use the site to increase loyalty and generate extra revenue among customers hit by the credit crunch. It's the 65th significant consumer loyalty site developed by CashbackPartners.com in the last year. On cashback sites a portion of the referral fee paid by online retailers is returned to the consumer. It's estimated there are still 20 million people in the UK who don't use loyalty websites, making it a lucrative potential market for companies with existing customer bases. Diamond managing director, Sian Lewis said, "We are always looking at ways to add value to our service to existing and new customers, the Cashback scheme is the perfect way to do this. We know many of our customers want to save money on their insurance which is why they turn to us, now they can also save money easily on their internet purchases too." Cashback Partners built a customised cashback portal designed to fit the existing look and feel of the Diamond website http://www.diamond.co.uk. It is part of a network of 180 cashback websites, with more than half a million shoppers purchasing items from 1,400 retailers. VAC Media's Marketing manager Nadeem Azam added: "The credit crunch has proved to be an amazing trigger for consumers to seek out a bargain. "A large number of businesses are looking at new ways of improving loyalty and repeat visitors to their brand. The branded and custom loyalty shopping websites from Cashbackpartners.com has been an ideal solution for many companies to achieve this" "There is a huge opportunity for businesses with an existing customer base to make additional revenue and offer an added value service to their customers now." NOTES TO EDITORS - For any further information or interviews please contact Paul Green on +44(0)8452-303049, or email press@vacmedia.com - CashbackPartners.com is owned by V A C Media Ltd, the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 62 staff.
