LONDON, October 7 /PRNewswire/ --     Fiat and AKQA have developed eco:Drive. A motor and technology first for
linking drivers with in-car telemetry - improving fuel efficiency and
reducing CO2 emissions.

eco:Drive is the very latest in digital integrated technology. It is an
easy-to-use computer application that connects your car to your PC. Using
cutting-edge analytic software, eco:Drive dissects and evaluates your driving
style and shows you ways to cut down on fuel consumption, reducing your CO2
emissions and saving you money. In fact, with consistent use of the
application, you can expect to reduce your CO2 emissions by up to 15 per
cent.

How it works:

    - Your driving data (in-car telemetry data) is transferred
      from your Fiat to your computer, by means of a USB stick and Fiat's
      Blue&Me(TM) technology.

    - The eco:Drive application on your computer analyses your
      acceleration, deceleration, gear changes and speed.

    - It then awards you a mark out of 100, according to how
      efficiently you have driven.

    - Step-by-step tutorials then help you improve your score,
      giving you practical advice on how to perfect your driving style,
      using information from your own journeys.



eco:Drive is designed to empower Fiat drivers worldwide. As the number of
users grows, so does the online eco:Drive community, enabling drivers not
only to access their own performance data, but also to see where they stand
within the global eco:Drive family. What is more, the system will evolve and
develop with feedback from each eco:Driver taking part. As numbers grow, the
application will automatically update and improve.

The beta application, developed by AKQA in conjunction with Fiat's
Engineering and Design Department in Turin, was unveiled at the Paris Motor
Show and is available for download in English, French and Italian from
http://www.fiat.com/ecoDrive.

Lorenzo Sistino, Fiat Automobiles CEO, speaking at the Paris Motorshow,
commented, "Eco:drive is also the first step of a revolution; in fact, for
the first time ever, a standard vehicle is connected with a PC and with the
Web. It is also an innovative technology, but with an important social and
educational objective: this is the first time that an automotive brand has
launched an interactive technology that helps its customers improve their
style of driving in order to save and to respect the environment."

"This is a significant advance in automotive technology - this is the
first application which links drivers with in-car diagnostics; it will shape
the way all car manufacturers consider digital in the future and we're
thrilled that Fiat are leading the way with AKQA," said Luis Cilimingras,
Responsible of Digital strategy at Fiat.

Notes to Editor

About AKQA:

AKQA is an independent, ideas-led agency that works in partnership with
brand leaders to deliver innovation. The company has offices in London,
Amsterdam, New York, Washington DC, San Francisco and Shanghai. One of the
world's most awarded creative agencies, AKQA has been named Revolution
magazine's Agency of the Decade; AdAge Digital Agency of the Year; AdWeek
Digital Agency of the Year and Fast Company Top 50 World's Most Innovative
Companies.

About Fiat:

Bulky performance cars have never been Fiat's style. Instead it has been
more interested in developing the best technology and sharing it with its
customers - through a range of cars that everyone can afford. As well as
having CO2 emissions of just 110g/km, the new Fiat 500 - the 2008 Car of the
Year - is the first car on the market to meet the Euro5 emission limits (on
nitrogen oxide, particulates and hydrocarbons); two years before they become
legally binding.