Wix Enhances Web Publishing Platform With Premium Version; Receives Additional US$3.5 Million In Funding


NEW YORK, October 13 /PRNewswire/ --

- Online Application Extremely Popular in United Kingdom; Expansive U.K. 
User Base to Benefit from Premium Version

- Mangrove Venture Capital and Bessemer Venture Partners Provide Current 
Funding; Total Funding to Date US$8.5 Million

Designing and developing professional-looking web sites just got easier 
with the launch of the premium version of Wix, an online application that 
allows anyone to develop Flash-based web sites and content-without being a
programmer or designer.

The new premium version will cost 5.8 GBP (US$9.90) per month and will
offer several professional features including hosting, connecting to your own
domain, as well as keeping the site free from advertising and promotional
links. Wix's expansive U.K. user base -- the third most popular in the world
-- will also benefit from these professional features.

In addition, Wix also announced today that it received US$3.5 million in
funding from Mangrove Venture Capital and Bessemer Venture Partners. Lead by
Mangrove, the funding will go towards marketing and product development.
Wix's current funding to date is US$8.5 million.

Wix -- The Online Publishing Platform

Wix allows users to create any kind of Flash web site and content they
want in a totally flexible manner without the need to know code. This means
small businesses and consumers can create full-blown websites in a matter of
hours, and make their own changes easily over time. Wix has created a Drag &
Drop editor that allows you to decide how you want your website to look --
and see the results in real time online. There is no code to download and Wix
provides full hosting management for the new site.

"For the average small business, making a professional website is as a
complex and costly as it was in 1998 said Allon Bloch, co-CEO, Wix. "I can't
think of any other fundamental Internet technology that has changed so little
in the last decade."

Users' Response to Wix

Since the launch of the open beta in the end of June 2008, Wix has grown
rapidly with hundreds of thousands of monthly unique users, and thousands
joining every day primarily through word-of-mouth. There is an
ever-increasing volume of web sites and widgets created, including:

- Over 1,500 new web sites are created daily
    - Over 600 new widgets are created daily
    - Thousands of new subscribers join Wix daily



Small businesses need every competitive advantage to succeed in today's
marketplace. By designing web sites using Wix, small business owners can have
a web presence that matches that of their larger competitors. Furthermore,
Wix is the first Flash website platform that allows search engines to easily
crawl through, facilitating the same Search Engine Optimization that can be
achieved with HTML sites.

Wix for Web Designers

While Wix puts Flash design power in the hands of the masses, it also
enhances the ability of web designers to create sites on Wix -- allowing them
to expand their Flash design offerings.

"Designers can now design in Flash even if they are not experts in this
area," says Avishai Abrahami, co-CEO, Wix. "In addition, web designers have
responded very favorably to the flexibility of designing on Wix. As such, we
have developed a number of new design features that appeal to this audience
-- giving them more avenues for creativity in their designs. Wix also gives
them a way to concentrate on design and expression instead of coding and
complex HTML tagging."

Wix for Consumers

Consumers can also enjoy the benefit of designing their own unique web
content with this upgrade.

"There are significant limitations in designing your own blogs and web
content, as well as customizing your MySpace page," added Abrahami. "The same
old templates offer only so much. With the premium version of Wix, consumers
can create a web site, widget, or MySpace page that is completely original
and looks stunning."

About Wix

Wix (www.wix.com) is New York City and Tel Aviv located provider of an
authoring platform that allows users to create striking and easy-to-build web
content in flash (web sites, widgets, blogs etc), and publish it anywhere
they want online. Users can create content without coding in flash/html or
being constrained by templates. At the heart of the product is the Drag &
Drop editor that allows users to pull in any content from the web or from
their own media files (video, audio, animation, text, etc.) and create web
content.

Web site: http://www.wix.com

© PR Newswire Association LLC.

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