Microsoft Releases Silverlight 2, Already Reaching One in Four Consumers Worldwide


REDMOND, Washington, October 13 /PRNewswire/ --

- Microsoft announces new rich Internet applications development
and streaming media features; company outlines plans for supporting Windows,
Mac and Linux tools for developing Silverlight applications.

Microsoft Corp. today announced the availability of Silverlight 2, one 
of the industry's most comprehensive and powerful solutions for the creation 
and delivery of applications and media experiences through a Web browser. 
Silverlight 2 delivers a wide range of new features and tools that enable 
designers and developers to better collaborate while creating more 
accessible, more discoverable and more secure user experiences.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

Microsoft also announced further support of open source communities by 
funding advanced Silverlight development capabilities with the Eclipse 
Foundation's integrated development environment (IDE) and by providing new 
controls to developers with the Silverlight Control Pack (SCP) under the 
Microsoft Permissive License.

"We launched Silverlight just over a year ago, and already one in four 
consumers worldwide has access to a computer with Silverlight already
installed," said Scott Guthrie, corporate vice president of the .NET
Developer Division at Microsoft. "Silverlight represents a radical
improvement in the way developers and designers build applications on the
Web. This release will further accelerate our efforts to make Silverlight,
Visual Studio and Microsoft Expression Studio the preeminent solutions for
the creation and delivery of media and rich Internet application
experiences."

Silverlight adoption continues to grow rapidly, with penetration in some 
countries approaching 50 percent and a growing ecosystem that includes more 
than 150 partners and tens of thousands of applications. During the 17 days 
of the 2008 Olympics Games in Beijing, NBCOlympics.com, powered by 
Silverlight, had more than 50 million unique visitors, resulting in 1.3
billion page views, 70 million video streams and 600 million minutes of video
watched, increasing the average time on the site (from 3 minutes to 27
minutes) and Silverlight market penetration in the U.S. by more than 30
percent. Broadcasters in France (France Televisions SA), the Netherlands
(NOS), Russia (Sportbox.ru) and Italy (RAI) also chose Silverlight to deliver
Olympics coverage online. In addition, leading companies such as CBS College
Sports, Blockbuster Inc., Hard Rock Cafe International Inc., Yahoo! Japan,
AOL LLC, Toyota Motor Corp., HSN Inc. and Tencent Inc. are building their
next-generation experiences using Silverlight.

"CBS College Sports Network streams more than 20,000 hours of
live content annually for our 150-plus college and university official
athletic partners, so we demand that our video player environment be both
consumer friendly and robust," said Tom Buffolano, general manager and vice
president, Digital Programming and Subscription, CBS Interactive-Sports.
"Silverlight was the perfect choice to help develop and power our new,
exclusive online collegiate sports experience, as it features the best price
and performance of any streaming media solution on the market today.
Silverlight also gives us the most flexibility in expanding the product in
the future as we develop embeddable players and mobile platforms and explore
new advertising integration opportunities."

Continued Commitment to Openness and Interoperability

Microsoft announced plans to support additional tools for
developing Silverlight applications by providing funding to Soyatec, a
France-based IT solutions provider and Eclipse Foundation member, to lead a
project to integrate advanced Silverlight development capabilities into the
Eclipse IDE. Soyatec plans to release the project under the Eclipse Public
License Version 1.0 on SourceForge and submit it to the Eclipse Foundation as
an open Eclipse project.

Microsoft also will release the Silverlight Control Pack and
publish on MSDN the technical specification for the Silverlight Extensible
Application Markup Language (XAML) vocabulary. The SCP, which will augment
the powerful built-in control set in Silverlight, will be released under the
Microsoft Permissive License, an Open Source Initiative-approved license, and
includes controls such as DockPanel, ViewBox, TreeView, Accordion and
AutoComplete. The Silverlight XAML vocabulary specification, released under
the Open Specification Promise (OSP), will better enable third-party ISVs to
create products that can read and write XAML for Silverlight.

"The Silverlight Control Pack under the Microsoft Permissive
License really addresses the needs of developers by enabling them to learn
how advanced controls are authored directly from the high-quality Microsoft
implementation," said Miguel de Icaza, vice president, Engineering, Novell.
"By using the OSP for the Silverlight vocabulary, they further solidify their
commitment to interoperability. I am impressed with the progress Microsoft
continues to make, and we are extremely satisfied with the support for
Moonlight and the open source community."

Beyond funding development in the free Eclipse IDE, Microsoft
currently delivers state-of-the-art tools for Silverlight with Visual Studio
2008 and Expression Studio 2. In addition, support is now extended to Visual
Web Developer 2008 Express Edition, which is a free download.

"We wanted to build a cutting-edge, rich Internet application
that enables our customers to search our vast database of content and
metadata so they can access movie reviews, watch high-quality movie trailers,
and either rent or buy movies from our new MovieLink application," said Keith
Morrow, chief information officer, Blockbuster. "Because Silverlight 2 now
includes several new rich controls such as data grids and advanced skinning
capabilities, as well as support for the .NET Framework, allowing us to
access our existing Web services, we were able to easily maintain the high
standards of the Blockbuster brand and bring the application to market in
record time."

Delivering Features for Next-Generation Web Experiences

Highlights of new Silverlight 2 features include the following:

-- .NET Framework support with a rich base class library. This
is a compatible subset of the full .NET Framework.

-- Powerful built-in controls. These include DataGrid, ListBox,
Slider, ScrollViewer, Calendar controls and more.

-- Advanced skinning and templating support. This makes it easy to 
customize the look and feel of an application.

-- Deep zoom. This enables unparalleled interactivity and navigation of 
ultrahigh resolution imagery.

-- Comprehensive networking support. Out-of-the-box support allows 
calling REST, WS*/SOAP, POX, RSS and standard HTTP services, enabling users 
to create applications that easily integrate with existing back-end systems.

-- Expanded .NET Framework language support. Unlike other runtimes, 
Silverlight 2 supports a variety of programming languages, including Visual 
Basic, C#, JavaScript, IronPython and IronRuby, making it easier for 
developers already familiar with one of these languages to repurpose their 
existing skill sets.

-- Advanced content protection. This now includes Silverlight DRM, 
powered by PlayReady, offering robust content protection for connected
Silverlight experiences.

-- Improved server scalability and expanded advertiser support. This 
includes new streaming and progressive download capabilities, superior search 
engine optimization techniques, and next-generation in-stream advertising 
support.

-- Vibrant partner ecosystem. Visual Studio Industry Partners such as 
ComponentOne LLC, Infragistics Inc. and Telerik Inc. are providing products 
that further enhance developer capabilities when creating Silverlight 
applications using Visual Studio.

-- Cross-platform and cross-browser support. This includes support for 
Mac, Windows and Linux in Firefox, Safari and Windows Internet Explorer.

More information and details about Silverlight 2 are available by 
reading the Silverlight 2 fact sheet at
http://www.microsoft.com/presspass/presskits/silverlight/default.mspx.

Get Silverlight 2

Silverlight 2 will be available for download on Tuesday, Oct. 14, at 
http://www.microsoft.com/silverlight. Customers already using a previous 
version of Silverlight will be automatically upgraded to Silverlight 2.

A technology preview of the Soyatec project is available today at 
http://www.eclipse4sl.org, with a complete version available in second
half of 2009.

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide
leader in software, services and solutions that help people and businesses
realize their full potential.

Web site: http://www.microsoft.com

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