SAN FRANCISCO, October 13 /PRNewswire/ --

- Kenshoo Inc. Team Grows as Geoffrey Shenk Becomes Managing Director and
Chad Baldwin Joins as Director of Strategic Accounts

With a rapidly growing customer base, Kenshoo Inc. continues to boost its
US presence and expand their San Francisco office. Significant wins and big
plans for the US Market have helped Kenshoo Inc. attract a top team to lead
their efforts to dominate the local market. Geoffrey Shenk joins as Managing
Director of North American operations and Chad Baldwin will be the Director
of Strategic Accounts. Both have years of experience in the search engine
industry and bring a wealth of knowledge and energy to the company.

Geoff Shenk has over 13 years of experience in digital advertising and
search engine marketing. He has worked for analytics, ad-serving, rich media,
ad-networks and optimization companies including AllAdvantage, Walt Disney
Internet Group, I/PRO, DoubleClick and Google. His most recent position was
assisting in launching DoubleClick's DART Search (SEM tool) in North America.
Geoff has been a speaker, panelist and presenter for SEM/media related events
and has worked closely with Fortune 1000 companies to improve online
marketing effectiveness, primarily focusing on SEM.

"Working on almost all continents and having a strong foothold in the UK
and Japan, we knew it was time for us to tap into the amazing potential for
Kenshoo in the US market. After partnering with Sequoia Capital a year ago,
we decided to proactively strive for dominancy as the best Search Marketing
Platform in the US. One of our key US clients' has said "I chose Kenshoo
because it is as much about the people as it is about the technology." We
therefore invested a lot of time and efforts looking for the right man for
the job. Geoff stood out as the perfect fit and given his personality,
talents, background and approach, I am more confident than ever that the US
will take off and become our key market globally," says Yoav Izhar-Prato, CEO
of Kenshoo. "Lately much has changed in the world economy. We fully recognize
the new environment and are committed to deliver our clients tools to help
them automate and enhance their online advertising in the most effective and
measurable terms possible and thus helping them increase sales and cut costs
where it most matters," adds Yoav.

"I am extremely proud of Kenshoo's advanced search technology as well as
our fresh approach to customizing the Quality Management(TM) approach to each
client's specific needs. The positive impact Kenshoo's customers are
experiencing with their ROI as well as the reduction in laborious but
necessary tasks due to increased efficiencies thanks to KENSHOO SEARCH is
dramatically different than anything else in the market. The easy to use
system is very well thought out and automates many of the 'other' key
components of managing search that truly matter. Other tools just don't
address this, or do this well. The strategic advantage that this platform is
giving clients is unmatched and I am excited to be a part of it. Tough
economic times call for better technology that delivers results, and Kenshoo
is it," says Geoffrey Shenk, Managing Director of Kenshoo Inc.

Chad Baldwin brings over 15 years of digital marketing and technology
experience to Kenshoo. Prior to joining Kenshoo, Chad led the Coremetrics
Search business where he integrated online analytics data to drive overall
program optimization for Fortune 1000 online retail, travel and financial
services companies. At Coremetrics, Chad was responsible for SEM strategy,
product management and client services. In his past, Chad led team teams at
J. Walter Thompson Digital, Autodesk and M/K Direct & Interactive driving
high performance online programs for B2B companies such as Cisco, Oracle and
Sun Microsystems as well as B2C programs for Levis, Mondavi and Land's End.

"We are excited by the depth of knowledge and experience that Chad brings
to our team. His knowledge and professional approach will allow us to provide
the best front for our clients. KENSHOO SEARCH was designed and built to
answer the requests of our clients - Having Chad at the forefront will enable
us to get the best input and feedback straight into the product. When you
have stars on your team - the sky is the limit," says Alon Sheafer, VP
Products of Kenshoo.

With this new leadership in place, Kenshoo is moving ahead with expanding
its San Francisco office and currently has several positions open.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the
only 3rd generation end-to-end search marketing platform. Built utilizing the
Quality Management(TM) approach, KENSHOO SEARCH enables marketers to optimize
every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation
and optimization technology is being used today by ad agencies and
advertisers on five continents and in dozens of languages. Kenshoo is backed
by venture capital firms Sequoia Capital and Arts Alliance.

Contact: Alon Sheafer, VP Products & Marketing, marketing@kenshoo.com, 
+1-415-287-4101