HAMBURG, Germany, October 14 /PRNewswire/ --

- New Office Opened in Hamburg, Germany; VP of EMEA Appointed to Manage 
Region

Brightcove Inc., the leading online video platform, today announced the
expansion of its operations in Europe with the appointment of Vanessa Wade as
vice president of EMEA and a new office in Hamburg, Germany. The German
operation is backed by a full complement of staff in Germany that includes
sales, engineering and technical consultants.

"European Internet users consume more online video than anywhere else,
and Germany leads this trend both in terms of end-user demand and
forward-looking media companies," said Jeremy Allaire, Brightcove chairman
and chief executive officer. "We are excited to deepen our investment in the
German market with a new office and German staff, and particularly the
addition of Vanessa Wade to lead further expansion across the region."

Vanessa Wade brings more than 20 years experience in building and leading
high performance sales divisions at software companies in the U.S. and EMEA.
In her previous role she served as Director of Continental Europe for
BorderWare, a leading email security provider. Prior to that, Vanessa served
as General Manager of EMEA at MailFrontier, where she was responsible for
rapid revenue growth prior to the company's acquisition by SonicWALL.

Brightcove is already working with a number of media businesses in
Germany, including OMS, an online sales and marketing network for regional
newspapers, and Gruner + Jahr, Europe's largest magazine publisher. OMS is
using the Brightcove platform to create an online video network for its
member newspapers which will feature premium content licensed and distributed
by OMS, as well as local video published by the regional newspapers. Gruner +
Jahr recently launched ad-supported video content across its online
properties, including stern.de and Brigitte.de.

"OMS has built an expansive online video publishing and advertising
network for Germany newspapers on top of the Brightcove platform," said Kim
Kriegers, Project Director and Media Consultant, OMS. "Brightcove's
organizational capacity and investment in Germany has given us the confidence
to move aggressively with our online video agenda."

"Our online video programming has expanded rapidly over the past year and
Brightcove has not only provided a great on-demand service for our website
producers, but they have also been a great strategic partner making sure we
execute our plans in the most efficient and effective way possible," said
Ralf Klassen, Head of Digital TV, stern.de. "Having an expanded Brightcove
operation in Germany will provide additional resources and opportunities for
stern.de and other Gruner + Jahr publications to expand online video
offerings and drive business growth."

In addition to German media customers, Brightcove is also integrating
with leading third party technologies in Germany. The company has forged
partnerships with an ecosystem of best-of-breed providers, including
Smartclip, Adtech, Tremor Germany and Bebo Germany to increase the
monetisation opportunities and distribution channels for Brightcove customers
in Germany and across the region.

"Given our position as the largest German video ad network for premium
content, we are happy to partner with Brightcove for expansion into other
European countries," said Roland Schaber, COO of Smartclip AG. "This
partnership will optimize the revenue streams for our existing publishers
using the Brightcove platform and make it easy for future publishers to
partner with Brightcove."

"Brightcove and Tremor Media are already strong partners in the U.S. and
market leaders in video," said Christian Baudis, Executive Managing Director,
Europe for Tremor Media. "We are very excited to expand our relationship with
Brightcove and enter into the European market together. Our video ad
management platform, Acudeo, combined with our ability to monetize inventory
will provide Brightcove clients in Germany with the most complete video
solution available on the market."

Today Brightcove also announced its next generation online video
platform, Brightcove 3. (See "Brightcove 3 Transforms the Business of Online
Video")

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

Press Contacts

    Stephen Orr
    AxiCom (for Brightcove)
    tel: +44(0)20-8392-4056
    e: stephen.orr@axicom.com