CAMBRIDGE, Massachusetts, October 14 /PRNewswire/ --

- Platform Addresses New Reality of Pervasive Video on the Web

Brightcove Inc. today announced the general availability of the
Brightcove 3 online video platform, which transforms the way video is
published and consumed on the Web. Built from the ground up, the new platform
empowers website producers to be successful in the era of pervasive video.

"Video has gone from being a consumer-driven entertainment experience on
the Web to being a basic feature of any professional website across all media
and corporate sectors," said Jeremy Allaire, Brightcove chairman and chief
executive officer. "While online video is becoming ubiquitous, one size does
not fit all. Built as an extensible SaaS application, Brightcove 3 provides
tremendous flexibility to online publishers to meet the needs of the full
spectrum of different end-user scenarios."

Today, online media businesses and marketers need to do more than just
put video on websites. Organizations need scale, efficiency, reach and
audience engagement to operate successful online video initiatives. To
address this, Brightcove 3 has four major new areas of functionality that
provide tremendous flexibility to online publishers:

- Workflow - New media management and publishing tools that can
      be used by everyone from small businesses to the largest media
      companies in the world to vastly accelerate the publishing workflow

    - Player Framework - Breakthrough new way to create and publish Flash-
      based online video players that are easily customized and tailored
      to the needs of a website and brand and are further extended through
      third party technology and services

    - Media APIs - Rich suite of APIs that enable a new contextual
      publishing model, allowing producers to tightly integrate video with
      other editorial content and social media for improved SEO and increased
      viewer engagement and ad inventory

    - Dynamic Delivery - Powerful new way of dynamically adjusting the
      bit rate of the video streams to ensure the highest quality video given
      the user's bandwidth conditions



Brightcove 3 is an open platform designed to ease integration with
third-party Web technologies. The company plans to fuel further innovation in
online video and rich media publishing through its fast-growing ecosystem of
development partners and services. These companies add to the flexibility of
Brightcove 3 by giving customers more ways to address their unique challenges
and needs.

Brightcove 3 has enabled Showtime Networks to launch ad-supported video
clips as well as offer full-screen, broadcast-quality access to its
award-winning programming on Sho.com.

"We were one of the earliest users of Brightcove 3, as we are constantly
looking to evolve our online video offerings to create the best user
experience possible," said Rob Hayes, senior vice president and general
manager of Showtime Digital Media. "We immediately recognized the value of
infusing video throughout all the components of our website to help improve
SEO and increase viewer engagement. This strategy has paid off, with a 200
percent growth in page views within two months of launching and continued
strong results."

Lifetime Networks was another early Brightcove 3 beta customer and has
seen solid results since rolling out the new platform in June.

"Since launching phase one of our video platform with Brightcove 3, our
video streams have increased 158 percent," said Evan Silverman, senior vice
president, digital media, at Lifetime Networks. "The new platform makes our
video content more visible to search engines and we are looking forward to
phase two of the project and leveraging more of Brightcove 3's APIs to
continue to grow our online video business."

FEARnet, a Video on Demand service owned by Comcast, uses Brightcove 3 to
publish clips and feature-length movies on its website.

"Brightcove provides an exceptional platform for FEARnet.com to maximize
the user experience and provide our extensive community of fans with the
highest broadcast quality video available online," said FEARnet president
Diane Robina. "With this recent partnership, Brightcove further enables us to
offer a scalable, flexible and commercial grade video platform to increase
our engagement with consumers."

Canoe Inc., which is owned by Quebecor Media, is launching a new video
initiative across many of its online properties, including its Internet
television portal, Canoe.TV.

"We truly believe we chose the best technology partner to support our
online video needs," said Dominique-Sébastien Forest, general manager,
digital media and e-commerce at Canoe. "Brightcove 3 is simply in a different
class from other platforms when it comes to user experience, ad formats and
search engine optimization."

Rainbow Media is leveraging Brightcove 3 to extend its online video
capabilities across its wide range of network websites.

"We're always looking for ways to enhance the online user experience and
are excited by the Brightcove 3 platform, particularly the Dynamic Delivery
capabilities which support our ability to provide broadcast-quality online
video across all of our websites," said Rainbow Media's Michael Cagnazzi, VP,
Product Development, Digital Media.

Sun Microsystems has also tapped Brightcove's platform to provide Sun's
corporate website producers with full access to the Brightcove online video
platform for managing video content, publishing video players and accessing
reports on viewing behavior.

"Using the network to market and to bring a richer content experience to
our customers and communities is what we strive to do. We are continually
looking for new and better ways to build our community interactions and to
enhance the online experience of our developers, customers, partners,
students and employees. Sun uses online video extensively for product
education, corporate communications, and product launches through Channel
Sun, our newly launched multimedia online experience," said Ingrid Van Den
Hoogen, senior vice president, Brand, Global Communications and Integrated
Marketing, Sun Microsystems. "Brightcove 3 has enabled Sun to bring new video
content to market quickly, while also giving all of our audiences a framework
to extend the video experience with other website applications that help us
build community and drive traffic."

Brightcove 3 will be offered in three different pricing and packaging
options: Basic, Pro and Enterprise to meet the online video publishing and
distribution needs of any size organization or business strategy. For more
information, visit http://www.brightcove.com.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

Press Contacts
    Stephen Orr
    AxiCom for Brightcove
    +44-20-8392-4056
    stephen.orr@axicom.com