LUDWIGSHAFEN, Germany, September 12 /PRNewswire/ --     The new edition of BASF's innovation podcast "Chemistry of Innovations"
talks about how special color pigments avoid dark colors to heat up in the
sun. Innovative chemistry helps to add special properties to paints.

In the car, at home, in the office. Dark coated surfaces that swallow the
sunlight grow hot and give off the heat to their surroundings. An innovative
development of color pigments now provides the effect of surfaces staying
cooler. Even at deep black surfaces this special color pigments cut the solar
heat buildup due to incident sunlight in half. The trick: the special
pigments help the material to reflect more sunlight than to absorb - dark
surfaces, components or construction elements thus remain pleasantly cool.
The applications for the cool pigments are numerous: for solar heat
management in construction, for use in coating and printing ink industries or
for artificial leather.

Direct subscription via RSS-Feed or iTunes (search for "basf"):
    http://corporate.basf.com/en/podcast/innovation.xml

    Podcast Chemistry of Innovations, English edition:
    http://www.basf.com/podcast

    More information:

    Performance Chemicals for Coatings, Plastics and Specialties at BASF
    http://www.basf.com/pigment

    More podcasts:
    Podcast The Chemical Reporter: http://www.basf.com/podcast



In these entertaining weekly episodes our Chemical Reporter answers
questions on Chemistry in our everyday life. This week's edition will answer
the question: "Why do colors fade?" RSS-subscription:
http://corporate.basf.com/en/podcast/reporter.xml

Direct subscription of BASF Podcasts via RSS-Feed
    http://corporate.basf.com/en/podcast/reporter.xml
    http://corporate.basf.com/en/podcast/innovation.xml

    Direct iTunes subscription when iTunes is installed (or search for
    "basf"):
    itpc://corporate.basf.com/en/podcast/reporter.xml
    itpc://corporate.basf.com/en/podcast/innovation.xml



The use of the audio material is royalty-free. We appreciate information
on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics, performance products, agricultural
products and fine chemicals to crude oil and natural gas. As a reliable
partner to virtually all industries, BASF's high-value products and
intelligent system solutions help its customers to be more successful. BASF
develops new technologies and uses them to meet the challenges of the future
and open up additional market opportunities. It combines economic success
with environmental protection and social responsibility, thus contributing to
a better future. BASF has approximately 95,000 employees and posted sales of
EUR52.6 billion in 2006. BASF shares are traded on the stock exchanges in
Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is
available on the Internet at http://www.basf.com.

A Podcast is available at:
http://www.presseportal.de/pm/67695/basf_podcast_english

Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: elizabeth.blicharz@basf.com

    For Germany/Europe:
    BASF Aktiengesellschaft
    Rainer Mueller-Mueffelmann
    Corporate Innovation Communications
    Phone: +49-621-60-41040
    Fax: +49-621-60-20548
    E-Mail: podcast@basf.com