deCarta Announces Commercial Availability of Real-Time, Two-Way Connected Navigation Service


HALF MOON BAY, California, October 14 /PRNewswire/ --

- First customer deployment of deCarta-enabled devices slated for late
October 2008

Canalys Navigation Forum -- deCarta, the leading supplier of software and
services for the Location-Based Services (LBS) industry, today announced the
commercial availability and shipments of its real-time, two-way connected
navigation (CNAV) service for next-generation personal navigation devices
(PNDs) and smartphones. Unveiled in March, the service is offered to existing
and new-entrant PND suppliers, carriers, handset manufacturers, consumer
brands, automotive OEMs and in-vehicle service providers. The Company's first
major customer will be deploying personal navigation devices utilizing
deCarta's CNAV technology in late October in time to meet the 2008 holiday
season.

Real-time, two-way CNAV devices unite the user experience of a PND with
the vast spectrum of dynamic content that can be provided from a network
server. The result is a truly "smart" navigation device that brings more
usable and relevant information to the user; two measures required to make
the PND an "everyday" utility device for drivers.

deCarta's CNAV service provides the core technology to allow customers to
quickly bring new products to market. The complete service includes
customizable navigation software for the PND, hosted servers which manage
delivery of traffic solutions and other relevant content and the wireless
connectivity to connect these two. Customers can choose to use the complete
solution or separate components to suit their needs. The service enables
customers to build new revenue opportunities by quickly bringing to market a
premium connected navigation device with superior, consumer-relevant
location-aware capabilities including;

-- Real-time and predictive traffic-aware routing / More efficient routes
    -- Corridor search / More relevant and practical results for searching
       along a route Cheapest gas nearby and fast Internet search / Increased
       utility and performance satisfaction
    -- Destination downloads / Information sent to device from user's home PC
    -- Weather



deCarta's CNAV service provides all the necessary components to deliver a
full-featured, customizable connected navigation application. The deCarta
services include: application development, design assistance for a custom UI,
content provider management and delivery technology, carrier-grade hosting
facilities, MVNO wireless services, device-side modem interface software,
hardware reference platform, wireless gateway technology, automatic wireless
provisioning and activation and new, patented navigation service
technologies. Internet search is enabled through deCarta's proxy server.

According to market intelligence firm, iSuppli, in the USA the portion of
connected PNDs will increase from sales of over 1,000 units in 2007 to nearly
5 million units in the US, and over 11 million units worldwide in 2013.

"deCarta's innovative connected navigation service will help enable and
accelerate the arena of PNDs and navigation-enabled phones available to the
market," said Egil Juliussen, Principal Analyst and Fellow, iSuppli
Corporation.

"Connected navigation not only enhances the driving experience for the
user but is also a significant point of market differentiation for navigation
device manufacturers and associated service providers," said J. Kim Fennell,
President and CEO of deCarta. "We're excited about our deployment plans
within the high-volume PND channel and look forward to the first wave of
deCarta-enabled CNAV devices as they're introduced into the market for the
holiday buying season."

deCarta's connected navigation platform and reference architecture will
be demonstrated at the Canalys Navigation Forum (October 14-15).
Subsequently, demonstrations can be arranged by calling 408-625-3508.

About deCarta

deCarta is the leading geospatial software platform that has enabled some
of the industry's most successful Location-Based Services (LBS) applications
such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap
and Hotels.com. The company's technology is ideal for high-volume LBS
applications in the mobile, personal navigation, connected navigation,
enterprise and Internet markets where scalability, speed and reliability are
vital. deCarta's solutions are preferred by application developers and
service providers who seek to leverage deCarta's unique core strengths of
server-side and wireless LBS expertise, and also want the flexibility to
customize map styles and self-brand. Some of deCarta's customers and
technology partners include Appello, ATX, AutoTrader.com, Gearworks,
Hotels.com, INRIX, Local Matters, loopt, Maps.com, Motorola, Multimap,
NAVTEQ, Networks In Motion, Tele Atlas, TeleNav and WHERE. deCarta is
privately held and headquartered in San Jose, California with international
offices in the UK, Germany and China. http://www.decarta.com.

deCarta, the deCarta logo and Drill Down Server are trademarks or
registered trademarks of deCarta, Inc. in the United States and/or other
countries. All other product or company names are trademarks or registered
trademarks of their respective holders.

Web site: http://www.decarta.com

© PR Newswire Association LLC.

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