VANCOUVER, Canada, October 15 /PRNewswire/ --

- With Photo

- New Website Helps Parents Support Their Children's Growth Into
Emotionally Healthy, Happy Individuals by Delivering Unsponsored,
Science-Based Information Via On-Demand Internet "TV Shows"

Just Ask Baby (http://www.justaskbaby.com), the world's first
broadcast-quality online, on-demand TV channel for parents, launched today.
Just Ask Baby delivers something every parent wants - the ability to get
inside the heads of their children. By filming each TV show from a baby's
perspective, Just Ask Baby gives parents never before seen insight into how
their children develop socially, emotionally and intellectually.

"Just Ask Baby is filmed extensively from the baby's perspective to help
parents understand how the world looks and feels to a child," said Mark
Hamilton, Founder. "The videos are entertaining, which makes the information
very accessible. But they are also based on the most serious of science,
which has developed significantly over the past years. This is not the
parenting theory of one person, but the collective thinking of the great
scientists of infant development."

Those scientists include Erik Erikson, Jean Piaget and Sigmund Freud
among others. Just Ask Baby also has its own Chief Scientific Advisor - David
Elkind Ph.D., author of more than a dozen books, including "The Hurried
Child" and "The Power of Play," and professor emeritus of Tufts University.

"The scientific foundation of our content lets Just Ask Baby focus solely
on social, emotional and intellectual development," continued Hamilton. "We
don't push a particular theory of parenting; we provide parents with the
tools and information they need to support their child's healthy development
and make more informed parenting decisions based on a greater understanding
of their child."

Unlike many parenting websites, Just Ask Baby is completely unsponsored
and ad-free. "We want Just Ask Baby to rely on parents feeling the
information is useful and fun," explained Hamilton. "Not on whether
manufacturers think we can help them sell products to parents - products
which may or may not be in their and their children's best interests."

Just Ask Baby makes viewing video online as close as possible to a
traditional television experience, with the added convenience of offering the
content on an on-demand basis. "Our aim was to deliver high-quality online
video streaming without the annoying buffering users often experience," said
co-founder Michelle Hamilton. "Plus, having the flexibility to watch
programming when and how you want is particularly important to busy,
time-strapped parents of young children."

Just Ask Baby delivers child development information in the form of
science-based "TV shows," which feature the world's first baby "TV host." A
nine-month-old baby called Joey introduces all of the videos, each of which
covers an important stage in the first year of a child's life from a baby's
perspective - everything from stranger anxiety to first steps. Eventually
Just Ask Baby will also cover information on the social, emotional and
intellectual development of children up to the age of five.

"A fundamental rule of childrearing and education is to gear practice to
the developing abilities, needs and interests of the child," said Just Ask
Baby's Chief Scientific Advisor, David Elkind Ph.D. "Up until now it has been
left to the pediatricians, psychologists and educators to bring this
developmental information to parents. Now, for the first time, this
information will come from the children themselves. Just Ask Baby provides
parents with all the basic development guideposts they need in an attractive
and entertaining multimedia format. Indeed, Just Ask Baby might well be
subtitled, 'Making Parenting Easier'."

For more information on Just Ask Baby, visit
http://www.justaskbaby.com/media

About Just Ask Baby

Just Ask Baby (http://www.justaskbaby.com) is a website that offers
parents science-based information on the social, emotional and intellectual
development of their children in the critical early years. This information
is delivered through high-quality, streaming online "TV shows," which are
filmed from a baby's perspective to enable parents to discover their child's
world. The website offers more than 60 videos covering the first year of a
child's life, and also gives members access to blogs, articles, forums and
their own personalized web pages. The content on Just Ask Baby is completely
unsponsored and ad-free.

Note to Editors:

A picture accompanying this release is available through the PA 
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or 
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For further information: 

    Mark Hamilton
    Chief Baby, Just Ask Baby
    Telephone: +1-604-961-8991
    Facsimile: +1-604-921-4657
    Email: mark@justaskbaby.com