LUDWIGSHAFEN, Germany, October 15 /PRNewswire/ --     In this podcast you will learn how food fortification can help prevent 
children going blind.

According to UNICEF, 40 to 60 percent of children and young people in
developing nations are affected by a lack of vitamin A. This makes it the
most widespread form of malnutrition. Micro-encapsulated vitamin A that is
added to staple foods such as oil, sugar or flour is a fundamental
contribution to solving this problem.

BASF Corporate Communications started a regular bilingual Podcast service
in April 2007 to report on BASF's innovations and research and development
activities in an easy-to-understand, informative and entertaining way.

Listen to the audio reportage with Dr. Andreas Bluthner (Global
Coordinator BASF Micronutrient Initiatives) and Dr. Lutz End (Research
"Formulation Technologies Nutrition" at BASF).

Podcast Chemistry of Innovations, English editions:

http://www.basf.com/podcast

Direct subscription via RSS-Feed or iTunes (search for "basf"):

http://corporate.basf.com/en/podcast/innovation.xml

More information:

Newsletter "Nutrition News" (Issue 1/2008) on Vitamin A

http://www.nutrition.basf.com/pdf/news/Nutrition/BASF%20Nutrition%20News%201_2008_Vitamin%20A_050908.pdf

Food Fortification

http://www.food-fortification.com

BASF Nutrition Ingredients

http://www.nutrition.basf.com

More podcasts:

Podcast - The Chemical Reporter: http://www.basf.com/podcast

In these entertaining episodes our Chemical Reporter answers questions on
Chemistry in our everyday life. This week's edition: What is cling film made
of?

RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search for
"basf"):

itpc://corporate.basf.com/en/podcast/reporter.xml

itpc://corporate.basf.com/en/podcast/innovation.xml

The use of the audio material is royalty-free when naming the source. We
appreciate information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from oil and gas to chemicals, plastics, performance
products, agricultural products and fine chemicals. As a reliable partner
BASF helps its customers in virtually all industries to be more successful.
With its high-value products and intelligent solutions, BASF plays an
important role in finding answers to global challenges such as climate
protection, energy efficiency, nutrition and mobility. BASF has more than
95,000 employees and posted sales of almost EUR58 billion in 2007. BASF
shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and
Zurich (AN). Further information on BASF is available on the Internet at
http://www.basf.com.

A Podcast is available at:

http://www.presseportal.de/pm/16344/1282501/basf_se

Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax:   +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax:   +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Europe:
    BASF SE
    Rainer Mueller-Mueffelmann
    Corporate Innovation Communications
    Phone: +49-621-60-41040
    Fax:   +49-621-60-20548
    E-Mail: podcast@basf.com