CHICAGO and LONDON, October 15 /PRNewswire/ --

- Prima Hotels signs on for website redesign; Feathers Group launches new 
TravelCLICK-built group website and merchandising platform

TravelCLICK, the leader in hotel ecommerce solutions, announced today
that both The Prima Hotel Group and Feathers Hotel and Catering Group have
selected TravelCLICK for award-winning website design and booking engine
advantages that deliver superior online merchandising and incremental revenue
for these and other British independent hotels.

The Prima Hotel Group, owner of five prestigious hotels throughout
England and Scotland, has selected TravelCLICK to redesign its group and
property websites and extend the hotel's online presence. "We chose
TravelCLICK for its award-winning designs and proven track record in
increasing return on investment through performance-based websites," said
Janet Grove, Marketing & Brand Standards Director of the Prima Hotel Group.
"TravelCLICK is building a site for us that not only captures the personality
of our properties, but also uniquely engages visitors while giving us the new
capability to upsell our rooms and luxurious services."

The Prima redesign comes on the heels of another TravelCLICK website and
merchandising platform launch in the United Kingdom, a new group and
individual property website and integrated booking engine for Feathers Hotel
and Catering Group ( www.feathers.uk.com ). Widely regarded as one of the top
independent operators in the UK, the Feathers Group includes eight three- and
four-star hotels in the Northwest of England. The prominent group uses both
TravelCLICK's Internet Marketing Solutions and the iHotelier(R) central
reservation system featuring the award-winning iStay(R) booking engine.

"TravelCLICK creatively grasped what the Feathers Group represents in a
modern and stylish format. We were particularly taken by their ability to
offer us the complete hotel ecommerce solution, from website design to online
booking," said Stuart Hunter, Managing Director of the Feathers Group.
"Through the use of rich content and design best practices, the new site
showcases our properties and their special features as guests move seamlessly
from browsing to booking, interactively choosing from a wide range of 
options -- from our competitively priced guest rooms to our distinctive
wedding and special event packages."

"We are pleased to add the Prima Hotel Group and the Feathers Group to
our growing roster of TravelCLICK clients in the UK. These hotels are
delivering a complete online user experience that reflects their relationship
with their guests," said Jan Tissera, President of International for
TravelCLICK. "As the market continues to turn to the web to grow revenue and
expand audience reach, a comprehensive online merchandising platform that
showcases the hotel property, its people, and its service is the foundation
for a hotel's successful online marketing strategy."

Currently, over 750 hotel properties throughout Europe, including many
UK-based hotels, are benefiting from TravelCLICK's Internet Marketing
Solutions. Year to date, pay-per-click delivered over 3.3 million pounds
Sterling ($5.7 million USD) in incremental revenue, over 7,500 incremental
reservations, and an average return on advertising spending of 17 to 1 for
TravelCLICK UK hotels. Clients using TravelCLICK's iHotelier central
reservation system to distribute inventory to, and manage reservations for,
hundreds of thousands of travel agents on the Global Distribution System --
along with third-party travel websites that are shopped by millions of
consumers throughout the world every day -- have grown reservations in a
one-year period by 27 percent. In the first eight months of the year,
TravelCLICK's UK hotel customers have booked more than 171,000 reservations,
generating 48 million pounds Sterling ($84 million USD) in revenue and
330,000 room nights.

With award-winning websites for hotels across the globe, TravelCLICK's
comprehensive Internet Marketing Solutions feature a robust content
management system specifically designed for hotels, customised landing pages,
search engine optimisation, pay-per-click advertising, email marketing, and
strategic linking to drive bookings through a hotel's most profitable 
channel -- its website.

About TravelCLICK, Inc.

TravelCLICK ( www.travelclick.net ) is the leading provider of ecommerce
solutions that help hotels sell rooms smarter and drive long-term
profitability. TravelCLICK helps hotels maximise asset ROI by combining
innovative market analysis and proven industry best practices with advanced
technology to develop and implement high-return strategies. The company
offers a full set of solutions including reservations and distribution
management, market intelligence-based decision support, and hotel marketing
services featuring Internet marketing and GDS media. Serving the hospitality
industry since 1999 and headquartered in the Chicago area, TravelCLICK has
more than 13,000 customers in 140 countries.

Web site: http://www.feathers.uk.com
              http://www.travelclick.net