Toys R Us Make Computers Simple for Family Market With New Eee PC Range


MAIDENHEAD, England, October 16 /PRNewswire/ --     The company that pioneered the mass merchandising of PC's for all the
family back in mid 90's is reasserting its dominant position by supplying a
new generation of netbooks.

Toys R Us, the giant entertainment retailer has teamed with Asus, one of
the world's biggest PC manufacturers and the world's largest motherboard
producer to offer a range of ultra light laptop PCs.

"Our Asus Eee PC range has become one of the hottest properties in the
computing world and brings a whole new, highly mobile Internet experience for
all the family," said Mike Coogan, Marketing Director at Toys R Us.

"The Asus Eee PC's are able to handle every task with ease. Bumps and
shocks are no longer an issue, and with dependable solid-state disks on most
models, customers will get unparalleled shock-protection and reliability. The
battery life is also helped with state of the art technology with its super
high tech power saving circuitry."

"We've always had 100% Intel Powered PC's with the best specifications.
This was the case when we pioneered the mass selling of the revolutionary
Asus super compact Intel powered laptops last December."

The range has massively evolved since then and is now creeping into
broader distribution as supermarkets and electrical stores jump on the band
wagon.

"The difference is our advisors won't try to sell expensive laptops
beyond our customer's needs. They simply offer advice designed to ensure
customers get the Laptop PC that's right for their family," added Coogan.

Toys R Us have an Asus laptop to meet every individual needs with full
Windows XP or the intuitive Linux Operating system both preinstalled, both
perfect for Word processing, spreadsheets, e-mail, wireless Internet and
more.

The new 7" Asus is set to be Toys R Us' best selling laptop ever and a
Christmas must have. Powered by an Intel processor and now with 8GB solid
state storage, the petite netbook is less than GBP180.

Mike Coogan, Marketing Director said, "The Eee PC's are virtually handbag
sized and yet they are real PC's, not just phones with browsing capability."

Toys R Us has the full range Eee PC in-store ready for high demand this
Christmas.

Eee PCs are available in all 73 Toys R Us stores in new Eee PC Centres.
Advisors have been trained to assist parents and students on the best PC for
their needs.

http://www.toysrus.co.uk

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.