INDIANAPOLIS, Indiana, October 16 /PRNewswire/ --

- Agreement Allows Both Companies To Deliver and Integrate Suite of
Products for Branded Content

Aprimo, Inc., today announced it has entered into an alliance with
Kodak's Graphic Communications Group to create a combined product portfolio
for seamless, digital process that more tightly integrates brand owners with
marketing and service providers.

Combined tools from Aprimo's Enterprise Marketing Management (EMM)
software and KODAK Design2Launch Solutions for "Brand Content Management"
enhance the relevancy and effectiveness of marketing communications and
provide greater consistency and control of customers' brands.

"We welcome the chance to work with Kodak to build out our shared vision
of fully digitized multi-channel marketing," said Bill Godfrey, Aprimo CEO.
"While print solution vendors focus on specific channels, we see tremendous
value in a solution that encompasses e-channels and traditional print where
billions of dollars are spent. Our ultimate vision provides a digital
workflow that starts with a marketing strategy and budget and ends with an
electronic or printed deliverable."

The agreement allows Aprimo to sell select products from the
Design2Launch portfolio and Kodak to sell the Aprimo EMM Portfolio. The
companies' sales and professional services teams will work collaboratively to
deliver and integrate the full suite of products to the marketplace.

"There's a great fit between the technologies, solutions, and services
offered by Kodak and Aprimo, and we are confident that by working with them
we'll be able to provide solutions that meet every need of marketing groups
within corporate enterprises," said Judi Hess, General Manager, Enterprise
Solutions Group, Kodak's Graphic Communications Group, Managing Director,
Kodak Canada and Vice President, Eastman Kodak Company. "Together, Kodak's
and Aprimo's solutions improve 1:1 targeted marketing communications as well
as supply chain collaboration, which results in increased efficiency and
faster time to market, thereby optimizing the relevancy and quality of
branded content."

Corporate marketing professionals now have the ability to create and
catalog content and digital assets centrally, while allowing access,
personalization, customization, and ordering regionally and remotely in field
offices. Key enterprise markets include financial services, manufacturing,
consumer packaged goods, pharmaceutical, food and beverage, and automotive.

Kim Collins, Managing Vice President, CRM Agenda Manager: Marketing and
Sales Strategies, Processes and Technologies, Gartner, Inc., commented, "With
rapid proliferation of marketing channels, including digital ones, brand
management is becoming increasingly complex for marketing organizations.
Companies are struggling to become more global in their brand messages but
also to provide some localization, customization and personalization
capabilities to the field to improve relevancy. By combining marketing
execution and brand management capabilities, companies can truly become
'Glocal' regardless of channel."

Design2Launch Solutions is a suite of integrated modules created to save
time and money at every step of the asset creation process, from project
initiation, collaboration and revision to approval and production. Kodak also
brings its expertise and solutions in workflow to help customers produce
highly effective marketing materials, managing variable data for targeted
communications and color management to deliver consistent brand colors.

The Aprimo Enterprise Marketing Management suite provides a web-based
service-orientated architecture that offers the flexibility, configurability
and scalability required to handle all the diverse features and functions of
a marketing department. It provides tools to process everything from
marketing budgets to creative production plans to large customer databases.
The modular design delivers a broad range of business functions in Planning &
Financial Management, Production Management & Workflow, Brand Content
Management, Lead Management B2B Marketing, and Campaign Management.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.

To learn more, visit http://www.kodak.com, and our blogs:
1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. To subscribe, visit http://www.kodak.com/go/RSS and look for the RSS
symbol. In addition, Kodak podcasts are viewable at
http://www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing
on iTunes, Quicktime, or other PC-based media players. Users may also
subscribe to Kodak podcasts via the iTunes application if already installed
on your computer. From the iTunes store, type "Kodak podcast" in the search
field to view all of our podcast offerings.

For more information about Kodak's Graphic Communications Group, visit
http://www.graphics.kodak.com. For downloading photos and videos from Kodak's 
image library, visit: http://graphics.kodak.com/gcgimages.

About Aprimo

Aprimo is a leading provider of marketing software and services
that enhance the productivity and performance of marketing organizations.
Aprimo's integrated suite of applications, Aprimo Enterprise, improves
alignment across the Marketing Value Chain (the business processes that
connect corporate, brand, field marketing, and external marketing suppliers
and agencies) and enables the execution of multi-channel marketing campaigns.
Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's
innovative service oriented architecture (SOA), which eliminates marketing as
an island of automation within the enterprise. Aprimo provides solutions
primarily to large enterprises and medium-sized businesses worldwide,
including companies in the automotive, consumer packaged goods, financial
services, life sciences, retail, technology and telecommunications
industries. For more information call +1-317-803-4300 or visit
http://www.aprimo.com.