MUMBAI, India, October 23 /PRNewswire/ --

- The Largest Casual Gaming Destination in the World

- Zapakworld.com Would be Available in 6 Languages

Zapak Digital Entertainment Ltd, India's largest online gaming company, a
Reliance ADA Group Venture, today launched their first gaming portal for the
international markets - Zapakworld.com. This initiative marks the company's
foray in the international market.

Zapakworld.com is the world's 1st multilingual user generated
gaming website currently available in Spanish, French, Russia, Portuguese,
English and Hindi. More languages will be added at regular intervals. At
present, more than 12,000 single player games are available on the website.
Zapakworld will introduce multiplayer games on the portal soon. There are
games available from all the genres of casual gaming including Racing,
Cricket, Shooting, Arcade, Action, Strategy, Puzzles, Cooking etc.

Zapakworld is a feature rich gaming portal where users can
upload their photos, select avatars, make new buddies, meet like-minded
people and engage in some social networking while playing. Users can win
virtual cash by playing games regularly. This virtual cash can be used in
turn to buy virtual items from a virtual shopping mall created on the portal.
Gamers can earn experience points which then increase their gaming levels on
Zapakworld.com. There is an option of Buddies & Challenges, wherein gamers
can choose their buddies and then challenge each other on games. The gamers
have an option to rate the games they play and even write reviews on the
game. Site will soon offer try before you buy downloadable games in each
country with local pricing & payment methods. This section will offer top of
the line casual games along with hardcore games.

Speaking on the occasion Mr. Rohit Sharma, COO, Zapak said,
"After creating an internet gaming success story in the Indian Market, Zapak
is now creating an offering for the global consumer with Zapakworld.com. With
the best aggregation of content, a robust proprietary technology platform and
unique community features Zapakworld.com is the most comprehensive offering
in the space in the world today. As the next step to expand our global
presence we plan to launch casual gaming websites in Brazil China and
Russia."

About Zapak Digital Entertainment Ltd.:

Zapak is the only gaming company in India to create a complete
value chain for Online Gaming. With currently over 5.1 million registered
gamers Zapak has created the largest database for Casual Gaming in the
country. In its endeavor to complete the value chain Zapak has launched Zapak
Cards, which serve as a micro payment option, allowing gamers to purchase
games from the portal. Zapak Gameplexes have also been introduced, with
world-class ambience to provide better enabled access points to gamers. There
are currently 51 Gameplex across India, with plans to increase the number to
500 by the end of 2008. Zapak Games, focusing on gaming merchandise has
successfully re-launched movie based merchandise with innovative packs; it
has also launched merchandise around a popular TV animation called Bakugan.
Zapak plans to bring to India some of the world's best MMOG titles by
internationally renowned developers. There are plans to introduce atleast 5-6
MMOG's with 3 titles to be launched this year the first title in the series
being 'Crazy Kart' in association with Shanda Interactive Entertainment Ltd.

For further information, please contact:

    Jyotika Ahuja                       Richa Anand
    +91-93236-22379                     +91-93246-20303
    Jyotika.ahuja@zapak-corp.com        richa.anand@zapak-corp.com