SAN FRANCISCO, October 31 /PRNewswire/ --

- Kenshoo to Integrate With the World's Largest Analytics Software -
Google Analytics.

Kenshoo Ltd. is pleased to announce integration between KENSHOO
SEARCH(TM) and the latest version of Google Analytics. Marketers using
KENSHOO SEARCH will now be able to access all of their cross channel search
marketing data in Google Analytics for enhanced visibility, reporting and
analysis. Additionally, KENSHOO SEARCH imports Google Analytics data to
enable Search Marketers to optimize SEM spend based on a consumer's behavior
and engagement on a site.

"We're extremely excited by this announcement from Kenshoo and the new
capabilities in Google Analytics. It's proven that a tight synergy between
advertising and merchandising drives better ROI and this relationship enables
us to optimize SEM using the rich dataset of Google Analytics," - Jeremy
Post, Sr. Manager of Acquisition Marketing at CaféPress, a large user-driven
e-commerce site.

KENSHOO SEARCH is an automated end-to-end search marketing platform that
is unmatched in depth of features, simplicity of design, and actionable
reporting. KENSHOO SEARCH provides exceptional scalability and the ability
for online marketers to easily work with millions of keywords. Based on
Kenshoo's unique Quality Management (TM) methodology, the platform makes
search marketing more efficient and effective in driving top-line sales and
higher ROI. KENSHOO SEARCH is a member of the Google Analytics closed API
beta and is one of the first SEM platforms in the world to integrate with the
new platform.

Google Analytics is the most popular web analytics platform used
worldwide. The newest release of Google Analytics offers a host of
enterprise-class features to enable the most sophisticated online marketers
to improve their performance. Advanced segmentation, custom reporting and a
new API make Google Analytics a true data platform for all types of online
businesses.

"After serious consideration and research, we decided to integrate with
one of the largest analytics providers in the world. We are excited by the
robust features provided by Google and we are working towards full
integration as being part of the new Beta API. Google Analytics is a powerful
tool that provides key insights and enables a better understanding of online
activity. The seamless integration between the two solutions allows KENSHOO
SEARCH clients to enjoy the best of both worlds," says Alon Sheafer, VP of
Products and Marketing.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the
only 3rd generation end-to-end search marketing platform. Built utilizing the
Quality Management(TM) approach, KENSHOO SEARCH enables marketers to optimize
every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation
and optimization technology is being used today by ad agencies and
advertisers on five continents and in dozens of languages. Kenshoo is backed
by venture capital firms Sequoia Capital and Arts Alliance.

Kenshoo will be attending Ad:Tech New York on November 3-4, in booth
#821. Contact us to arrange a meeting.

http://www.kenshoo.com

Contact: Alon Sheafer - VP Products & Marketing
    +972(0)37466500
    Email: marketing@kenshoo.com