FirstGroup Launches Icomera On-Board Wi-Fi for Heathrow Airport Coach Link


GOTHENBURG, Sweden, December 2 /PRNewswire/ --

- Moovbox M Series Mobile Broadband Gateway Deployed on RailAir Service 
for Internet Access and GPS Tracking

Icomera AB, the world's leading provider of cellular broadband gateways,
and FirstGroup plc, the UK's largest bus and coach operator, have announced
the availability of free Wi-Fi Internet access on the RailAir coach service
linking Heathrow Airport with Reading in the heart of the UK's technology
corridor. The fleet of RailAir coaches has been equipped with the Icomera
Moovbox M Series mobile broadband gateway that offers Internet access to
passengers throughout the 50-minute journey at actual download speeds in
excess of two megabits per second. The award-winning Moovbox M Series also
provides GPS-based vehicle location enabling FirstGroup to track their
vehicles in real time. RailAir is a non-stop service operated by First
Berkshire with departures from Reading for Heathrow terminals up to every
twenty minutes. FirstGroup has approximately 9,000 buses operating in 40
towns and cities across the UK, carrying 3 million passengers every day.

"Technology such as the Icomera Moovbox offers real opportunities for
First Berkshire and our passengers," said Chris Dexter, Chief Operating
Officer for First in Berkshire. "We carry a high volume of business
travellers who appreciate the ability to get online for free during the trip
to and from Heathrow Airport. On-board Wi-Fi is a value-add that draws more
customers and differentiates our service from those of our competitors. At
the same time, the GPS functionality of the Moovbox means we know exactly
where our vehicles are at any specific moment, allowing us to monitor our
schedule adherence more effectively, and enabling Service Controllers to make
decisions with confidence when delays on the motorway affect service."

Usage of Wi-Fi hotspots on public transport has seen significant growth
during 2008. Icomera reported over 3.7 million sessions by over one million
passengers in the twelve months to October 31st on its in-vehicle Moovbox
systems worldwide, a 272% increase over the period.

"Given the passenger demographic, airport bus and coach routes are a
natural choice for Wi-Fi services," said Dave Palmer, Senior Vice President
of Worldwide Sales at Icomera. "Business passengers can get online at no cost
and make the best use of their time. More importantly free Wi-Fi is the
preferred way to connect while travelling abroad as it avoids high
international 3G data roaming charges."

The RailAir deployment is part of a Wi-Fi initiative currently underway
at First based on Icomera's market-leading Moovbox technology. First
Berkshire is in the process of fitting Icomera mobile broadband gateways on
the Green Line service that runs between Royal Windsor and Victoria Coach
Station in Central London. The Icomera Moovbox has also been deployed in
South Wales by First Cymru on the Shuttle100 commuter coach service between
Cardiff and Swansea.

About Icomera AB

Established in 1999, Icomera is the world's leading provider of cellular
broadband gateways delivering Internet connectivity for passenger transport,
public safety and enterprise applications. Icomera technology bridges
wide-area cellular networks such as 3G/HSPA and WiMAX with local Wi-Fi and
Ethernet access. Icomera's award-winning Moovbox devices are deployed on
rail, road and sea serving millions of Wi-Fi connections, and providing
real-time high-speed access for fleet tracking and mission critical on-board
systems. Icomera is headquartered in Sweden with offices in the United
Kingdom, and channel partners worldwide. For more information visit
http://www.icomera.com.

About FirstGroup plc

FirstGroup plc is the world's leading transport company with annualised
revenues of some GBP6 billion. We employ over 137,000 staff throughout the UK
and North America and transport more than 2.5 billion passengers a year. In
the UK FirstGroup operates passenger and freight services including First
Great Western, First ScotRail, First Capital Connect, First TransPennine
Express and First Hull Trains, a non-franchised open access operator. In
North America the Group has four operating divisions: yellow school buses
(First Student), transit contracting and management services (First Transit),
vehicle maintenance and ancillary services (First Services) as well as
Greyhound the provider of scheduled inter-city bus transportation services.
For more information visit http://www.firstgroup.com.

GOTHENBURG, Sweden, December 2 /PRNewswire/ --

http://www.icomera.com

http://www.railair.com

© PR Newswire Association LLC.

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