ZURICH, Switzerland, September 13 /PRNewswire/ --

Barix AG, a pioneer in IP-based audio, intercom and monitoring, announces
that SneakerRadio of Wilmington, Delaware, has standardized on Barix IP audio
decoders to make its IP in-store media program available in New Balance
retail outlets throughout the U.S. The SneakerRadio project is the latest in
a series of in-store media wins for Barix in the U.S. and internationally, as
the cost-efficiency and reliability of IP for in-store audio delivery
receives more attention. Barix will exhibit its in-store media platform
technology at the In-Store Marketing Media show in Chicago (September 26-27,
Booth #351), and the NAB Radio show in Charlotte, North Carolina (Charlotte
Convention Center, September 26-28, Booth #113).

SneakerRadio is an in-store radio station featuring promotional
advertising messages custom made for New Balance retail stores. Store owners
who purchase the program receive a self-install kit in the mail featuring a
Barix Exstreamer 100 IP audio decoder. The Barix device uses the store's
existing Internet connection to receive and decode the audio, and connects to
a standard audio amplifier, or PA speaker system for playback. The result for
retailers and customers is a real-time streaming solution that sounds like a
live radio station at the playback location and doesn't require much overhead
or maintenance.

"There are multiple mediums out there that inform customers for the
purpose of purchasing a product, including print material, billboards, radio
and TV," said Mitch Hill, Owner and President of SneakerRadio, LLC. "What
seems to have been ignored is reaching people at the store, where a smaller
amount of leverage is required to move people to make a purchasing decision.
The power of the branded retail radio station is very strong at that point."

John Strojny, owner of five New Balance retail stores in Delaware,
Virginia and Washington, D.C., is one of the early adopters of SneakerRadio
and reports great success. "The SneakerRadio program appeals to a broad group
of customers and the messaging helps to train our employees," said Strojny.
"It personalizes our message and makes the store sound more professional. The
Barix Exstreamer was easy to set up and provides excellent audio quality.
Anything else would be a step down."

SneakerRadio teamed with Barix and StreamGuys, Inc. 
(http://www.streamguys.com), a Northern California-based content delivery
service that acts as the service provider. The origination point is in
Wilmington, where SneakerRadio custom builds and monitors the programming for
New Balance. StreamGuys, Inc. distributes the programming over the Internet
in the form of Shoutcast streams, and makes multiple streams from different
servers available to the stores. This provides a redundant platform for the
Barix Exstreamer if the primary stream experiences service issues.

"What we offer together with Barix and StreamGuys, Inc. is a paradigm
shift in the way programming can be distributed," said Hill. "It is also much
easier to scale on a small-to-large basis since we only need to purchase as
much bandwidth as we need to accomplish a specific task. That makes it far
less expensive than satellite distribution of background music services."

SneakerRadio has also created a web site http://www.sneakerradio.com
which allows customers to monitor and manage their account and connection to
the Barix Exstreamer 100.

"The Barix Exstreamer plugs into the store's Internet connection and
seamlessly handles everything under the hood without requiring operator
intervention," Hill continued. "It is the silver bullet solution for
distribution of background music to the stores."

Please visit http://www.barix.com for more information on Barix in-store
media solutions.

Web site: http://www.barix.com
              http://www.sneakerradio.com
              http://www.streamguys.com