New Generation Web Video Delivery Solution From Velocix Supported by Industry Giants - Adobe, Microsoft and Sun


CAMBRIDGE, England, December 10 /PRNewswire/ --

- Velocix Metro provides quantum shift in quality of service & cost of 
delivery for video

Velocix(TM) (http://www.velocix.com), provider of a leading worldwide
Digital Asset Delivery Network, today announced Velocix Metro, a
next-generation Web video delivery solution that offers radical improvements
in quality of service and a dramatic reduction in cost of delivery. Velocix
Metro is a new deployment alternative for the Velocix Digital Asset Delivery
Network, adapted and optimized specifically for operation within Internet
Service Provider (ISP) access networks.

Industry leading hardware and software technology providers have already
lined up behind Velocix Metro. Velocix has built strategic relationships with
Adobe and Microsoft to provide streaming technologies for the Velocix Metro
platform. Sun Microsystems is the preferred equipment provider to Velocix
Metro.

"We are delighted to be included in this revolutionary new initiative
from Velocix," said Bill Rusitzky, senior director of strategic alliances at
Adobe. "With Adobe Flash Media Server software, Velocix Metro deployments can
deliver a rock-solid high quality video stream from the edge of ISP networks
directly to their subscribers."

"Our support for Velocix Metro enables the creation of a cost-effective,
reliable video delivery platform for Microsoft Silverlight," said Chris
Knowlton, Senior Program Manager in Microsoft's Web Server Platform Group.
"Hosting Windows Server inside ISP networks provides a highly efficient,
scalable platform for delivering Windows Media (VC-1) content to both
Silverlight and Windows Media clients."

"Sun is delighted to team with Velocix to provide a robust and highly
scalable hardware platform for Velocix Metro," said Mauricio Arango, CTO,
Communications and Media Practice at Sun Microsystems. "Our collaboration
combines industry leading server and storage technology, with advanced
digital delivery capabilities from Velocix to provide a world-class platform
that helps customers meet the increasing demand for a high quality on-line
video experience."

"Fundamentally, the infrastructure and economics of the Internet were
defined in a time when the web was predominantly text and image based," said
John Dillon, Chief Marketing Officer at Velocix. "Today, these models are
outdated and creaking at the seams as the web of the past attempts to deliver
the video web of today. With this announcement, Velocix is responding to the
need for a new generation digital delivery solution that redefines web video
performance levels at dramatically reduced costs."

The globally deployed Velocix Digital Asset Delivery Network offers a
comprehensive suite of delivery services and options available on the market
today. Velocix is designed to enable content owners, studios, and
broadcasters to deliver video and other large digital assets, such as
software, games and audio over the web, with unprecedented performance,
breakthrough economics and an asset delivery lifecycle management system that
provides content owners the control, analytics and reporting they need to
manage their asset libraries through the digital distribution chain.

About Velocix

Velocix offers the broadest and most innovative range of digital delivery
services available today. The Velocix global network provides an Internet
fast lane for digital assets such as video, music, software and games. With
Velocix, high quality streamed video plays uninterrupted from start to finish
and file downloads complete without failure in a fraction of the time.

Velocix is relied upon globally by owners of large digital assets to
provide unparalleled quality of service and delivery performance, with
affordable economics. Velocix does all this whilst providing new levels of
control over the global digital asset distribution chain. For more
information, visit http://www.velocix.com.

© PR Newswire Association LLC.

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