NetSuite OneWorld Helps ACAL Increase Sales and Win More Business


LONDON and SAN MATEO, California, December 10 /PRNewswire/ --

- With NetSuite OneWorld, Leading International Electronics Distributor 
Runs European Operations in Multiple Subsidiaries with One Consolidated Sales 
View

NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated
business management software suites, today announced that the Electronics
Division of ACAL plc (ACAL), a worldwide electronics distributor, has
successfully deployed NetSuite OneWorld. With NetSuite OneWorld, which
provides global customer relationship management (CRM), enterprise resource
planning (ERP) and Ecommerce for mid-market enterprises and divisions of
large companies, ACAL can now manage multiple subsidiaries and multi-currency
operations in one consolidated sales view that unifies, for the first time,
previously separate sales and customer systems across its European
operations. ACAL has rolled out NetSuite OneWorld to more than 300 users
across the United Kingdom, Germany, the Netherlands, Belgium, France, Iberia,
Sweden, Norway, Denmark, Finland and Italy.

With NetSuite OneWorld, ACAL has enhanced information sharing between its
regional subsidiaries and has created consistent processes and a single,
consolidated view of customers' interactions with the company. NetSuite
OneWorld has also helped ACAL establish a unified view of the sales pipeline
across the entire business and has allowed for regional and global business
consolidation with multi-currency management conversion and has improved
workflow through email and calendar integration. As a result, NetSuite is
helping to increase company revenue and overall sales team efficiency. For
more information about this story, visit http://www.netsuite.com/ukcustomers.

"NetSuite is now the front end for all our sales activities," said Simon
Rush, Divisional Sales and Marketing Information Manager at ACAL. "All of our
customer-facing teams -- telesales, customer service, direct field sales
engineers and application engineers -- use NetSuite to do their daily jobs.
We were able to easily customise NetSuite to fit our specific business
processes, building on NetSuite's extensive experience in on-demand business
management software."

The NetSuite project was initially driven by ACAL's need to consolidate
four separate UK operations resulting from a series of acquisitions. This
left a number of business subsidiaries operating independently, leading to
massive duplication of effort. These inefficiencies prevented the sales staff
and other employees from obtaining critical information, which led to
prolonged delays in company reporting. With approximately 10,000 customers
across Europe to manage in the midst of a difficult economic environment,
ACAL identified a need to change its IT and global CRM systems in order to
leverage the maximum opportunity from this base of customers as well as the
additional 50,000 contacts retained in its marketing database of prospects.

ACAL needed a system that would provide a single, easily accessible view
of customer data in their global CRM system. ACAL management considered using
a combination of their incumbent systems combined with off-the-shelf
proprietary packages. But with subsidiaries in multiple geographic locations
and sales teams on the road, the company needed a Web-based system that could
be accessed from anywhere and at any time, but it didn't want to add
resources to maintain the system internally. The team chose NetSuite because
it could not only meet theses requirements but could also could pull ACAL's
11 European subsidiaries into one consolidated system.

In preparation for the consolidation of operations into the central
company, ACAL first rolled out NetSuite OneWorld to 100 users at the
company's primary UK location in Wokingham in early 2006. The business
management software was extended to more users in the company's other UK
operations and to those in Germany. Once Germany went live, the team
completed a rapid release across its remaining European operations, finishing
with Italy, and bringing the total number of NetSuite users to nearly 300.

Now that they share information more easily thanks to NetSuite OneWorld,
the ACAL sales team has improved performance and increased efficiency
considerably, which has resulted in greater success in winning new business.
NetSuite is integrated via a Web service with ACAL's J.D. Edwards (Oracle)
system which manages the company's ERP activities. The NetSuite system is
updated nightly, reflecting the previous day's trading and giving the
sales teams a consolidated view of all customer transactions. ACAL is also
using NetSuite's Advanced Analytics module which makes it much easier to view
reports that reflect the status of the entire business.

"ACAL operates in a market that is experiencing tough economic conditions
but we are outperforming the market and that, in part, is due to NetSuite,"
said Nick Rudge, CIO of ACAL. "NetSuite has also helped ACAL Technology
execute its business re-engineering strategy and now places us well to
compete successfully in today's tough market."

"What we have now goes beyond anything we could do before," continued
Rudge. "It allows our sales teams to see what's selling well, or if they've
lost business. It is wonderful for the management team to have access to a
consolidated view of the business from wherever they are."

ACAL plans to leverage NetSuite even more in the future. The company
expects that it will soon be automating its lead generation process into
NetSuite's business management software, and it has plans to better integrate
its email marketing campaigns, enhance its analytical capabilities, and share
quotations and the opportunity pipeline with its franchise partners to
monitor future sales performance.

For more information about NetSuite Inc., please visit
http://www.netsuite.com.

NOTE: NetSuite and the NetSuite logo are service-marks of NetSuite Inc.
Other marks are the property of their respective owners.

(Logo: http://www.newscom.com/cgi-bin/prnh/20021024/SFTH024LOGO)

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.