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Bercut i-Cell Provides Additional Income for Vodacom Tanzania
ST. PETERSBURG, Russia, December 15 /PRNewswire/ -- Vodacom Tanzania put the Vodazone service based on the Bercut's
i-Cell solution into the revenue service.
The unique Vodazone service is available to all 5 million
subscribers of Vodacom Tanzania. It enables achieving two goals: network load
balancing and increasing ARPU. The service is controlled by the Cell
Broadcast service, which is a part of the i-Cell solution.
" We are completely satisfied with capabilities of i-Cell and the
service provided by Bercut Ltd. The companies specialists managed to meet a
tight schedule, which enabled us to launch the Vodazone service within the
time required, " Erasto Haule, Head of Department Network Quality of Vodacom
Tanzania says. " In the near future, we plan to use all additional
capabilities of i-Cell for increasing penetration of VAS and ensuring a
growth of ARPU via VAS promotion (targeted proactive sales of mobile
content).
" Bercut's approach consists of a thorough study of business
needs and the IT infrastructure, which ensures support of customers' VAS. It
enables us to develop the solutions, which always have the potential of
growth in respect to the mobile operators' business, " Igor Novikov, the
Chief Business Development Officer of Bercut Ltd, says.
The unique nature of the Vodazone service consists in the
following. Bercut i-Cell implements geotargeted promotion of operator's
services, namely outgoing calls. When a subscriber moves to a free network
segment, they receive the CBC message offering a discount for making calls to
other Vodacom subscribers. Such an approach incites subscribers to make
outgoing calls, which contributes to optimization of the network
infrastructure usage and an increase in the operator's ARPU.
Bercut (http://www.bercut.com) is a supplier of IT products for
Value-Added Services infrastructure of Mobile and PSTN operators.
- 221 sites in 18 countries
- 34 customers
- 1006 installations
- Company's products serve in total 272 million subscribers
- 400 top-class specialists
Bercut is an Associate Member of the GSM Association, an official member
of the Open Mobile Alliance, official member of the MMA (Mobile Marketing
Association). Bercut's Quality Management system satisfies the requirements
of ISO 9001:2001.
