CHICAGO, January 9 /PRNewswire/ --     Manthan Systems, a leading provider of retail analytics and business
intelligence solutions, today announced a strategic partnership with LakeWest
Group, a premier independent retail management consulting firm, to offer
Manthan's ARC Merchandise Planning system to US retailers.

With capabilities like allocation and assortment planning, grading and
clustering, range planning, forecasting and optimization, OTB management for
seasonal and non-seasonal merchandise, ARC Merchandise Planning provides a
complete range of planning capabilities in retail merchandising.

President & CEO of LakeWest Group, Mr. Ken Morris said, "We're excited
with our partnership with Manthan. With our mutually complementing
capabilities and our strong common background in providing retail solutions,
this partnership will look to equip US retailers with superior planning and
decision making capabilities to optimize business performance, compete
better, and create significant customer value."

CEO of Manthan Systems, Mr. Atul Jalan added, "ARC merchandise planning
system will help retailers make better assortment and allocation decisions.
With Manthan's strong background and core competence in retail analytics, we
were well positioned to create a solution that is unique compared to other
planning systems in the market today. The analytic approach enables greater
depth and quality in the solution's planning outputs by using information
from diverse data sets in the planning process, including a comprehensive set
of customer or consumer data."

Explaining this differentiation, Mr. Jalan adds, "The solution's superior
planning abilities will help retailers achieve the goals of consumer centric
merchandising, improve store-level assortment clustering &
micro-merchandising, drive allocation optimization, and many more such
initiatives. Not available in most planning systems today, these capabilities
make our solution's planning output at every stage comprehensive and
precise."

Vice President, LakeWest Group, Bud Schulhafer cited, "We see this
partnership as a major milestone in achieving greater success in the US
market. Retailers can expect to learn more about our solutions at the
National Retail Federation's Annual Convention & Expo in New York City,
January 11-14."

About Manthan Systems

Manthan Systems is a producer of analytic solutions for global retail and
CPG organizations. Manthan's portfolio of solutions covers the entire
spectrum of decision-making, including operational BI, performance
management, optimization & predictive analytics, and merchandise planning &
forecasting. More information at http://www.manthansystems.com and 
http://www.arc-bi.com.

About LakeWest Group

Established in 1990, LakeWest Group is the premier independent management
consulting firm dedicated to serving the retail and related industries. With
deep business knowledge and cross-functional skills, the firm delivers
superior design and implementation of strategy, technology, and process
solutions to help clients achieve their full business potential. More
information at http://www.lakewest.com.

For further information please contact:

    Media Contact
    Frank Cuevas
    Director - Business Development
    Manthan Systems
    Email: media.contact@manthansystems.com
    Ph No: +1-815-398-2900