LONDON, January 13 /PRNewswire/ --

- Follow the Top Tips and Keep Your Customers Happy With Shopper 
Discounts & Rewards

- (http://www.shopperdiscountsandrewards.co.uk)

Around half of all Xmas shopping was made online last year, but there's
still plenty that many online retailers ('e-tailers') could do to improve the
shopping experience for their customers in 2009. This advice comes from
Webloyalty (http://www.webloyalty.co.uk) the leading provider of incremental
revenue for online businesses, who owns and operates Shopper Discounts &
Rewards (http://www.shopperdiscountsandrewards.co.uk), an online savings and
discount programme.

With retail experts Verdict expecting internet sales to grow by 129% over
the next five years, online retailers have every reason to ensure their sites
(and their customer service) are in good order for this year and beyond.

Through Shopper Discounts & Rewards, Webloyalty is able to help clients
increase site revenues, customer loyalty and monetise their web site traffic.
Members benefit from discounts and cash back rebates at hundreds of top
online retail sites. Webloyalty offers some recommendations for retailers to
improve their online offers.

Top tips:

Ensure pricing stays competitive. Most retailers, including e-tailers,
are discounting and making special offers in the fight to grow turnover, so
review your site's prices frequently and be prepared to match competitor
offers.

But don't sacrifice margin. Sales are important, but profits are vital.
Do not discount to the point where your business might start to lose
viability.

Review your delivery policies. Many online shoppers feel let down by
inflexible or unreliable delivery services. Make the whole online shopping
experience satisfying by ensuring delivery and customer service is as
compelling as the rest of your offer.

Don't lose custom through poor site navigation. Make it as simple and
straightforward as possible for the customer to find the goods they are
seeking on your site and to complete their transactions.

Keep it fresh. Don't let your online presentation feel tired, and ensure
any offers or special deals are strongly flagged and also regularly updated.

Solicit regular feedback. Keep close to your online customers by seeking
regular feedback. Make it as easy as possible to get feedback, and use
incentives such as vouchers or discounts to encourage customers to provide
it. And it goes without saying, if there are serious concerns from customers
then these must be dealt with swiftly.

Find attractive partners. Look for ways of increasing your site traffic
by partnering with complimentary product and service providers.

Don't neglect the basics. Ensure your site is found by Google and the
other search engines. Devote sufficient time and effort to make sure your
site is high in their search listings.

Martin Child, Managing Director Europe of Webloyalty, says:

"Increasingly, internet sales are replacing those from physical stores.
Therefore, it's absolutely essential that customers have the best experience
possible when they shop online so they will want to return to the same sites
again and again. Loyalty cannot be taken for granted, but by following some
of our tips, we think online retailers will be better positioned to keep and
grow custom in the year ahead."

About Webloyalty (http://www.webloyalty.co.uk)

Webloyalty provides more than 150 e-commerce sites with solutions for
generating incremental revenue by driving traffic, minimising site and
shopping cart abandonment, offering alternative payment methods,
cross-selling additional merchandise and encouraging repeat business.
Headquartered in Norwalk, Connecticut, Webloyalty has more than 470 employees
in 8 different locations across the US and in Europe.

About Shopper Discounts & Rewards 
(http://www.shopperdiscountsandrewards.co.uk)

Shopper Discounts & Rewards is an online shopping and discount programme.
Webloyalty's clients, e-commerce sites, benefit from the potential to
generate additional online revenue and increase site traffic. Members of the
Shopper Discounts & Rewards programme benefit from discounts and cash back
rebates at hundreds of top online retail sites.

Additional information is available at http://www.webloyalty.co.uk or
http://www.shopperdiscountsandrewards.co.uk.

The customer contact centre can be reached on +44(0)808-234-1539 or at
customerservice@shopperdiscountsandrewards.co.uk.

Press Contacts

    For media enquiries in the UK please contact:
    Gill Hynes:
    Webloyalty
    +44-20-7291-8724
    gill.hynes@webloyalty.co.uk

    Ruth Reynolds:
    CitySavvy, Financial and Corporate Communications
    +44-20-7-395-1000
    ruth@citysavvy.com