LONDON, January 13 /PRNewswire/ --

- Organizations Sharing International Brands Names Need to Act Now

Telnic Limited (http://www.telnic.org), the registry operator
for the new .tel top level domain (TLD), today confirmed that Baidu Europe
(http://www.baidu.eu), the Groningen-based automation and web design
solutions organization, had secured the rights to the baidu.tel domain name,
having been the first to apply for the domain name in the trademark protected
Sunrise period. Telnic also urged organizations to seriously consider
applying for them during the Sunrise period which closes on February 2nd
2009.

"A .tel address stands out. It's different, so it's easy to
remember. Our baidu.tel domain will be the contact point for all our current
contact information, including telephone, fax, address, VOIP/Skype, SMS,
e-mail and Instant Messaging information," explained Paulien Wiertsema,
Marketing Director at Baidu Europe. "Baidu Europe wants to take advantage of
the IP infrastructure and emerging VOIP to link various pieces of contact
data to an easy-to-remember name like baidu.tel. We also believe that the
Baidu.tel domain name generate advertising and sales revenue for us."

Justin Hayward, Communications Director at Telnic, added:
"We're delighted that Baidu Europe has secured a .tel domain for their
business and that they recognize the commercial benefits to this. Companies
need to understand that the .tel will have a global impact and can be
accessed by any device connected to the internet in any country, so trademark
owners really need to make sure they're going to be well placed with their
brands in this mobile-optimized contacts directory.

All Sunrise applications are assessed on a first come, first
served basis where there are multiple applications for the same trademark.
Validation is conducted by an independent validation agent, Deloitte. All
applications need to be submitted through an ICANN-accredited registrar. A
list of participating registrars can be found at
http://www.telnic.org/business-buy.html. Organizations with trademarks have
until February 2nd 2009 to protect them before Landrush begins on February
3rd 2009 when any individual or company can purchase any available .tel
domain.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel will launch to trademark holders on
December 3, 2008 and everyone else on February 3, 2009.