LONDON, January 21 /PRNewswire/ --     Portio Research has launched a new online shop for mobile
industry market research. Portio Direct is an entirely new ecommerce site
with new, more accessible, more focussed content, home to over 120 market
briefs, market impact assessments, forecasts, regional profiles, vendor and
network operator profiles and market strategies. The site has an e-cart
facility making it easy for visitors to access, pay for and then download
reports within a few clicks.

Portio Direct has been designed as a one-stop-shop for anyone
wanting to drill down into a particular element of the mobile industry. There
are over eighty individual country reports, providing statistical analysis of
market trends including details of mobile network operators. More in depth
profiles are available for the top mobile operator groups.

Of particular interest will be impact assessments of new and
possibly disruptive technologies such as WiMAX and Femtocells that promise to
have a significant impact on the mobile industry. Longstanding in depth
mainstays of the Portio catalogue such as 'Mobile Messaging Futures' remain
on the main Portio Research site.

"The site only went live at the beginning of January and we
already have a bestseller," remarked Karl Whitfield Portio Direct's Sales and
Marketing Manager. "I suppose we shouldn't be surprised, but the Tactical
Positioning Report - 'iPhone vs Blackberry' is outselling everything else at
the moment. Here are two industry icons both of which have an almost
fanatical following fighting it out head to head and yet they're so
different. We wanted to write shorter, more focussed, better value reports
like this for Portio Direct and it seems as though we have hit the ground
running. We couldn't be happier with progress so far," continued Whitfield.

Portio Research is an independent UK-based research company, focussed on
providing high quality market studies. In our large studies, we specialise in
a tightly focussed niche within the mobile sector. We look at customers, i.e.
mobile subscribers, and we look at network operators, and we focus mostly on
the products and services that connect these two groups. We look at the
relationships between operators, the products they sell and the people they
sell them to, looking in particular at go-to-market strategies and how the
products and services markets vary around the world. We cover network
technologies and handsets where it is appropriate, but mobile content and
non-voice mobile products, particularly messaging, are our core areas of
expertise.

Our wide range of smaller research studies cover all areas of the mobile
space and we make these reports available for easy purchase and download via
our ecommerce site:

http://www.portiodirect.com
 
    John White
    T: +44(0)1249-656964
    E: info@portiodirect.com