NEW CASTLE, Delaware, January 21 /PRNewswire/ --     I-Com Mobile today announced the launch of I-Com To-Go, an
end-to-end, comprehensive life-cycle platform that is specifically deployed
to build, launch, distribute, manage and monetize attractive mobile
applications in the shortest possible time frame. I-Com To-Go unleashes the
power of the mobile Web - by providing a single eco-system for multiple
applications, using the broadest range of services - and ensuring extremely
fast delivery, together with dramatically reduced costs in building and
launching services and micro-services. The bottom line is richer, highly
inter-connected applications promoting innovation and information sharing.

The I-Com To-Go platform includes five different modules, each
handling a critical stage in the application life cycle:

1. Build (Quick-App): An application build tool, providing
       application developers with I-Com To-Go's comprehensive and
       attractive, service creation environment and customized client widgets
       or SDKs.

    2. Launch (Quick Launch): An application launch tool, providing access to
       I-Com To-Go's end-to-end testing and verification environment, and
       Launch support.

    3. Distribute (Quick Circulate): I-Com To-Go's application distribution
       tool which connects the application owner's application to both
       distribution channels (e.g. web sites, download catalogs) and the 
       I-Com application store.

    4. Marketplace (Quick Share): I-Com To-Go's on-line mall that lets
       developers share their technologies or resell applications - as 
       plug-ins and technology services - to other members of the development
       community.

    5. Monetize (Quick Sell): I-Com To-Go's application monetization
       tools that foster a broad range of business models and facilitate
       connection of end-user's to billing channels.



I-Com To-Go is a one-stop platform for application development.
It serves as a single point-of-contact for application developers, technology
providers, operational interfaces, social networks and communities, and end
users. I-Com To-Go is the hub on which developers can expedite endless
options for building mobile media applications and services. And all this is
available with rapid time to market, major reduction in costs and a rich,
inter-connected environment. Technology Providers can extend their brand
reach with the ability to connect and offer services to an ever growing base
of customers using a single platform with a common look and feel. Service
Providers (operators, MVNOs) can easily integrate and launch applications
using a single node interface. End users access a single platform to connect
to multiple applications.

Shahar Amitai, General Manager of I-Com Mobile said, "The uniqueness of
I-Com To-Go is in the innovative way in which we take the full application
cycle - from conception, through build and launch, to application
distribution - and bridge technological, operational and commercial gaps. We
believe that I-Com to-Go can break down the barriers of the industry
closed-wall garden and change the way and speed in which applications will
reach the end user."

About I-Com Mobile:

I-Com Mobile, a pioneer in mobile delivery and sharing technology, 
develops tailor-made value-added service solutions for system integrators and 
mobile operators with emphasis on the user experience. Since its inception in 
2005, I-Com Mobile has brought to market several products that support 
converged services for mobile user-generated content. In early 2007, I-Com 
Mobile released the Community Gateway, a content distribution platform (with
powerful multimedia delivery abilities). I-Com has extended the emerging
social sharing culture of Web 2.0 with a complete end-to-end solution within
the Mobile 2.0 experience.

I-Com Mobile has offices in the United States, with R&D facilities in
Israel. For more information, please visit http://www.icomobile.com

Contact:
    Tamar Sharir
    Business Development Director
    I-Com Mobile
    Tel : +972-9-744-0303