Novarra Vision(TM) Browser Powers U.S. Cellular's New Mobile Internet Plan


CHICAGO, January 21 /PRNewswire/ --

- U.S. Cellular delivering what consumers want and delivering mobile
internet results

U.S. Cellular has re-launched its innovative open internet service using
Novarra's newest Vision(TM) Browser. The new mobile internet offering
consists of full web access, unlimited data, and email. In addition,
customers can also elect pay-as-you-go pricing options with the new Mobile
Browser. U.S. Cellular customers access the full breadth of the web with a
fast and rich internet experience. Over the past year, customers of U.S.
Cellular open internet services, that are based upon Novarra's solutions,
have more than doubled while page views have more than tripled.

Novarra's Vision browsing solution provides U.S. Cellular customers with
high speed web and multimedia access including advanced usability options
such as SmartNav(TM), Zoom, Snapshot, and Password Manager. The high
performance Vision browser is optimized for the specific network, handset and
web activity performed. The operator grade Vision server is a central network
component for web content transformation, network acceleration, content
optimization and device specific customization. The Vision Mobile
Dashboard(TM) offers one click access to commonly visited websites, featured
partner content and user personalization.

"Our customers depend upon us to stay connected, and expect a high
quality, reliable service. We are pleased with Novarra's expertise in
delivering this intuitive mobile internet experience," said Alan D. Ferber,
Chief Marketing Officer at U.S. Cellular.

According to Bruce Simpson, Chief Executive Officer at Novarra, "U.S.
Cellular is an important partner for us because of their focus on customer
satisfaction and data ARPU, and they leverage our ability to deliver the
single internet. We work with operators to create mobile internet services
that have broad appeal and reach to drive meaningful data revenue."

The Novarra Vision solution is open, non-proprietary, and standards
compliant for seamless interoperability. Vision platform version 7.5 is the
most advanced, scalable mobile internet solution for fast, intuitive web
browsing, Flash, and real-time streaming media. Vision enables consumers
around the globe to truly transfer their desktop internet browsing habits to
mobile with features and content like PC View, RSS, complex JavaScript,
advertising, and operator and handset optimization and personalization.

About Novarra -- Novarra, the Internet Mobility Company, provides a high
performance mobile internet product suite for operators and content providers
to create new web-based services and revenue streams. Novarra's patented
architecture for web content transformation and network optimization is open
standards-based and designed for mass-market, high volume mobile consumer
deployments. The solution delivers a high quality mobile user experience for
services including full rich web, search, premium portals, personalization,
video and advertising as well as support for mobile sites. Global, commercial
deployments over 7 years on both 2.5G and 3G networks have proven consumer
satisfaction, uptake and increased data services revenues.

Media Contacts:
    North America:
    Amy Krigman /Greg Venne
    Topaz Partners
    Novarra@topazpartners.com
    +1-781-404-2400

    Europe:
    Annette Leash / Alexis Dalrymple
    Hotwire PR
    Novarra@hotwirepr.com
    +44-(0)-20-7608-2500



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